Brand Tone

sophisticated, aspirational, and quality-focused

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance & Style
• •Customer Satisfaction & Confidence
• •Exclusivity and Uniqueness
• •Modern Luxury
• •Potential Value of Sustainability

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., sophisticated, confident, elegant, knowledgeable, aspirational) and, equally important, adjectives it is not (e.g., casual, comical, trendy, cheap). Share this with anyone creating content.
• •Create a Lexicon of Brand Keywords: Identify and consistently use words and phrases that reinforce your brand values and tone (e.g., "timeless," "craftsmanship," "premium," "luxury," "distinction," "elevate your style").
• •Maintain Visual Consistency: Ensure that the visual elements (photography, videography, graphic design) across all platforms align with the sophisticated and high-quality tone of the copy. The imagery should reflect the luxury and craftsmanship described.
• •Educate and Empower Your Audience: Use copy to not only sell but also to inform customers about the value of quality materials, craftsmanship, and timeless style. This positions the brand as an authority and reinforces its premium standing. For example, explain the benefits of full-grain leather or Goodyear welting if applicable.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, ads, emails) to ensure it consistently reflects the desired brand tone. Solicit feedback and be prepared to make adjustments as the brand evolves.

Social Perception

Sesseben is perceived as a luxury fashion store specializing in high-end, handcrafted shoes.

Copy Examples

• •Headline: Sesseben: Where Timeless Craftsmanship Meets Modern Distinction. Body: Elevate every step with shoes meticulously handcrafted for the discerning gentleman. Experience the enduring appeal of premium leather and unparalleled attention to detail. Discover your signature style.
• •Social Media Post (Image: Close-up of shoe detail): The soul of Sesseben lies in the details. Each stitch, each carefully selected hide, speaks to a legacy of quality and a passion for perfection. Invest in more than just shoes; invest in a statement of enduring elegance. #Sesseben #LuxuryFootwear #Craftsmanship
• •Product Description Snippet: Crafted from the finest full-grain leather and employing time-honored techniques, these [Shoe Name] loafers embody sophisticated comfort. Designed not just to be worn, but to be experienced, they are an indispensable asset to the modern professional's wardrobe.
• •Email Subject Line: Define Your Presence: Discover the Sesseben Collection. Email Body Excerpt: Step into a world of refined taste and uncompromised quality. The Sesseben collection is curated for those who understand that true style is timeless and true luxury is found in exceptional craftsmanship. Explore our latest arrivals.
• •Brand Story Snippet: At Sesseben, we believe a man's shoes are the foundation of his confidence. That's why we dedicate ourselves to creating footwear that is not only impeccably stylish but also imbued with a quality that speaks volumes. Walk with purpose, walk with Sesseben.