Brand Tone

Optimistic and Aspirational, Modern and Stylish, Conscious and Caring, Friendly and Engaging, Playful (at times)

Brand Values

• •Sustainability
• •Effectiveness with Clean Ingredients
• •Design and Aesthetics
• •Transparency
• •Customer Empowerment
• •Innovation

Best Practices

• •Lead with Optimism and Positivity: Frame messages around the benefits and positive impact (feeling good, smelling good, doing good) rather than dwelling on negatives.
• •Emphasize "Pro-Planet" and "Pro-You": Consistently link the product's eco-friendly aspects with personal benefits like clean ingredients and delightful scents.
• •Maintain a Modern, Stylish Voice: Use contemporary language that appeals to a design-conscious audience. Keep copy clean, concise, and visually appealing where possible (e.g., social media, website).
• •Be Transparent and Informative (but not overly technical): Clearly communicate key benefits like natural ingredients, plastic reduction, and how the refill system works, without overwhelming the user with jargon.
• •Engage and Inspire Action: Use inviting language, ask questions (especially on social media), and encourage participation in the brand's mission to make sustainable choices feel empowering and enjoyable.

Social Perception

Consumers are drawn to the brand's mission of sustainability and reducing plastic waste. The aesthetic appeal of the product (case colors, design) is frequently praised. The variety and quality of the scents are often highlighted as a major plus. The natural, aluminum-free formula is a key draw for health-conscious individuals.

Copy Examples

• •Headline: Smell Amazing, Waste Nothing. Body: Introducing Myro. Plant-powered deodorant that keeps you fresh all day, with a refillable case you'll want to show off. Good for you, great for Earth. #Myro #SustainableSelfCare
• •Headline: Upgrade Your Routine. Downgrade Your Impact. Body: Finally, a deodorant that looks as good as it makes you feel. Choose your stylish case, pick a mood-boosting scent, and join the refill revolution. Planet-friendly never smelled so good.
• •Headline: Clean Deodorant. Clear Conscience. Body: Say goodbye to single-use plastic and harsh chemicals. Myro's effective, aloe-based formula glides on smooth, keeping you odor-free with 100% natural scents. It's the little switch that makes a big difference.
• •Headline: Your Daily Dose of Good. (For You & The Planet). Body: Feel confident, smell incredible, and do a little good every day. Myro’s refillable deodorant pods mean less plastic, more awesome. What’s your scent vibe today?
• •Headline: Designed for Your Body. Re-designed for Our World. Body: Myro is more than just deodorant; it's a commitment. To plant-powered freshness, to stunning design, and to a future with less waste. Refill, reuse, and radiate goodness.