Brand Tone

Approachable & Welcoming, Informative & Helpful, Enthusiastic & Passionate, Relatable

Brand Values

• •Accessibility: Making Asian skincare accessible to everyone.
• •Quality & Efficacy: Emphasis on healthy, gentle, and high-quality ingredients.
• •Community & Connection: Desire to share personal stories and listen to customers' skincare journeys.
• •Transparency: Detailing ingredients and their benefits.
• •Celebration of Healthy Skin: The goal is to celebrate your skincare journey to healthy and radiant skin.

Best Practices

• •Embrace "We" and "You": Use inclusive language that fosters a sense of community and direct address (e.g., "We believe...", "Your skincare journey...").
• •Highlight Benefits with Enthusiasm: Explain their benefits in an excited and positive way (e.g., "game-changer," "dreamy, healthy glow").
• •Keep it Clear and Accessible: Explain skincare concepts and ingredients simply, reinforcing the value of making skincare accessible to everyone.
• •Incorporate Storytelling: Referencing the brand's founding belief or the "journey" to healthy skin adds a relatable, human element.
• •Stay Authentic to K-Beauty Roots: Consistently reference the Korean/Asian origin of the products and the philosophy of gentle, effective, high-quality ingredients.

Social Perception

Positive among engaged users, Niche focus, Emerging brand, Potential for Confusion

Copy Examples

• •✨ Your K-Beauty journey just got an upgrade! ✨ Say hello to [Product Name], packed with [Key Ingredient 1] & [Key Ingredient 2] to help you achieve that dreamy, healthy glow. We believe everyone deserves amazing skin, and we can't wait for you to try this! Shop now via the link in bio! #SeraphinSkin #KBeauty #HealthySkinJourney #NewCollection
• •Struggling with [Skin Concern]? 😩 We got you! Try incorporating [Product Type, e.g., a Centella Asiatica serum] into your routine. It’s a game-changer for calming and healing. Gentle, effective, and straight from Korea to your shelf! 😉 #SkincareTips #AsianSkincare #SeraphinOnline #ClearSkinHacks #KBeautySecrets
• •Welcome to Seraphin Skin! Your home for discovering the best of Korean skincare. Healthy, gentle, and effective – because your radiant skin journey starts here. FREE UK shipping £30+! #AsianBeauty #GlowUp
• •Still searching for that holy grail product? So many of you are loving the [Bestselling Product Name] for its incredible [Benefit 1] and [Benefit 2]! Made with high-quality, gentle ingredients, it’s a perfect step towards the healthy, radiant skin you deserve. See what the hype is about! [Link to Product]
• •At Seraphin Skin, we believe in bringing you the finest Asian skincare without the guesswork. The [Product Name] is a perfect example – formulated with [Key Ingredient] to gently [Benefit], it’s your accessible step to healthier, glowing skin. We’re here to celebrate your unique journey! #KoreanSkincare #GentleButMighty