Brand Tone

Professional and Expert, Clear and Jargon-Free, Results-Oriented and Confident, Approachable and Human-Centric

Brand Values

• •Clarity
• •Quality & Effectiveness
• •Client-Centricity
• •Innovation & Precision
• •Honesty & Integrity

Best Practices

• •Prioritize Clarity Above All: Always explain concepts in the simplest way possible. Avoid jargon unless absolutely necessary, and if so, explain it. Reflects the "Clarity Over Complexity" value.
• •Focus on Tangible Results & Benefits: Shift the focus from *what you do* to *what the client gains*. Use action-oriented language and highlight measurable outcomes. Supports the "results-engineered" and "no fluff" positioning.
• •Maintain a Confident Yet Approachable Voice: Be authoritative in your expertise but ensure the language is welcoming and understanding of client concerns. Balances "Built on Precision" with "People Over Platforms."
• •Emphasize Honesty and Ethical Practices: Let the copy reflect a commitment to sustainable, quality work rather than quick fixes or unrealistic promises. Aligns with "Quality Over Quantity."
• •Develop a Simple Internal Tone Guide: As mentioned by the founder, Jhonty Barreto, create a few key "tone anchors" to ensure consistency across all communications, from website copy to emails and social media. This ensures everyone writing for the brand is aligned.

Social Perception

Expert & Reliable, Transparent & Easy to Understand, Results-Driven, Modern & Forward-Thinking

Copy Examples

• •Headline: Stop Pouring Money into Ads That Don’t Work. Get Engineered PPC Campaigns That Deliver Real Leads. Body: Tired of confusing metrics and wasted ad spend? At SEO Engico, we build AI-driven PPC strategies with crystal-clear tracking. We turn clicks into customers, not just website visits. Let's optimize your ad spend for profit.
• •Headline: Is Your Website Invisible? We Make You Unmissable. Body: Don't let complex SEO scare you. SEO Engico translates technical jargon into tangible results. We combine precision engineering with clear communication to get your business found by the right people. Ready for organic growth that lasts?
• •Headline: Drowning in Digital Tasks? Automate & Elevate with AI. Body: Imagine your leads nurtured, FAQs answered, and SEO optimized – automatically. SEO Engico implements smart AI solutions that save you time and scale your efforts, so you can focus on what you do best. Cut the busywork, not the results.
• •Headline: Built on Precision. Driven by Your Purpose. Real SEO, Real Results. Body: We’re not just another marketing agency. Founded by an engineer, SEO Engico brings analytical thinking to every campaign. We dig deep to understand your goals and engineer strategies that deliver sustainable growth. No fluff, just performance.
• •Headline: Ready for Clarity in Your Marketing? We Speak Your Language. Body: Marketing shouldn't be a mystery. At SEO Engico, we explain what we do, why we do it, and how it helps your business grow – in plain English. Partner with a team that values people and clear results over confusing buzzwords.