Brand Tone

Sentimental & Heartfelt, Personal & Connecting, Appreciative & Loving, Supportive & Comforting

Brand Values

• •Emotional Connection
• •Personalization & Uniqueness
• •Love & Cherished Memories
• •Quality & Meaningfulness
• •Celebration of Relationships & Milestones

Best Practices

• •Always Lead with Emotion: Start copywriting by thinking about the feeling you want to evoke. Use words that convey love, connection, appreciation, and cherished memories.
• •Emphasize Personalization: Highlight the custom design aspects and the ability to add personal messages in all product descriptions and promotional materials. This reinforces the "unique essence" value.
• •Use Storytelling (Even in Short Form): Briefly allude to the stories behind the gifts – the relationships they celebrate, the milestones they mark. For example, "For the daughter stepping into a new chapter," or "To the love that grows stronger each year."
• •Maintain a Warm and Approachable Voice: Whether it's a product description or a social media reply, the tone should feel like a caring friend helping select a meaningful gift. Avoid overly formal or transactional language.
• •Ensure Visuals and Text Align: The imagery used (soft lighting, focus on emotional expressions if people are included, clean product shots showing detail and message cards) should complement the heartfelt and sentimental tone of the copy.

Social Perception

The brand is likely perceived as a go-to source for personalized and sentimental gifts for special occasions. Customers likely see the brand as a way to express deep feelings and sentiments that go 'more than words'.

Copy Examples

• •For a new necklace collection (Tone: Sentimental, Connecting): More than just jewelry, it's a whispered 'I love you,' a memory held close. Discover our new collection, designed to tell your unique story and fortify the bonds that matter most. Personalize yours today and let your sentiments shine.
• •Mother's Day Promotion (Tone: Appreciative, Loving): She’s your first love, your forever friend. This Mother’s Day, give Mom a gift that speaks from the heart. Our custom-engraved jewelry with a heartfelt message card is a reminder of the love that’s cherished eternally. Because every mom deserves to feel adored.
• •Website Homepage Banner (Tone: Heartfelt, Personal): Sentiments by Ellazandra: Where feelings find their sparkle. Custom gifts infused with love, designed to touch hearts and be cherished forever. Create your unforgettable moment.
• •Instagram Post for an Anniversary Gift (Tone: Sentimental, Romantic): Years together, a lifetime of love. Mark your special milestone with a gift that says 'forever.' Our Everlasting Love collection is designed to symbolize your unique journey, adorned with messages that speak volumes. Celebrate your story.
• •TikTok Video Caption for a Personalized Gift (Tone: Connecting, Unique): Stop scrolling! ✨ Want a gift that’s ACTUALLY personal? We create custom jewelry & keepsakes that tell YOUR story. Perfect for your soulmate, your rock, your anyone! Tag someone who needs this! #PersonalizedGift #SentimentalJewelry #GiftIdeas #MadeWithLove