Brand Tone

Approachable, Personal, Supportive, Understanding, Encouraging, Positive, Emerging and Aspiring

Brand Values

• •Accessibility
• •Child Development and Well-being
• •Quality and Safety
• •Creativity and Imaginative Play
• •Customer Trust
• •Transparency

Best Practices

• •Focus on Benefits, Not Just Features: While detailing product features (like durable wooden construction), always tie them back to the benefits for the child and parent (e.g., so you can rest assured it's safe and built to last through many adventures).
• •Use 'you' and 'your' to directly address the customer, creating a personal connection.
• •Maintain transparency about the business's growth and aspirations to foster trust.
• •Incorporate relevant hashtags to increase visibility and reach on social media.
• •Offer incentives like discounts to encourage first-time purchases and build customer loyalty.

Social Perception

A trustworthy and caring brand that prioritizes child development and well-being, offering accessible and high-quality sensory products.

Copy Examples

• •Happy Shopping from one busy mum to another!
• •We're still growing, but finding you the best calming tools is our priority!
• •#SensoryPlay #AussieKids #NewStore #ChildDevelopment #SensoryPlanetAU
• •Thanks for joining us on this journey as we build our little planet of fun and learning, one carefully chosen product at a time.
• •Enjoy 10% off your first order with code: WELCOME10