Brand Tone

Passionate, Caring, Informative, Ethical, Positive, Community-Oriented

Brand Values

• •Sustainability
• •Natural & High Quality
• •Ethical Practices
• •Innovation
• •Well-being & Self-Care
• •Transparency
• •Customer Satisfaction

Best Practices

• •Anchor in Your "Why": Always circle back to Senso Naturale's core mission – to improve lives and the world through sustainable, natural beauty. Let this passion and purpose shine through in every piece of copy.
• •Emphasize Natural Goodness & Efficacy: Consistently highlight the high-quality, natural, and plant-based ingredients and their benefits. Use descriptive language that evokes the senses (e.g., "nourishing botanicals," "exquisite scents").
• •Champion Sustainability Unapologetically: Make eco-friendliness a constant theme. Talk about plastic-free packaging, concentrated formulas, and the positive impact of choosing solid cosmetics.
• •Speak with Warmth and Inclusivity: Foster a sense of community and care. Use welcoming and encouraging language. Address the customer as part of a shared journey towards better choices.
• •Be Informative but Inspiring: While educating consumers about the benefits of your products and ingredients, always aim to inspire them with the vision of a more beautiful, healthy, and sustainable lifestyle.

Social Perception

Positive Customer Feedback, Eco-Conscious Choice, High-Quality Natural Cosmetics, Innovative, Trustworthy

Copy Examples

• •Headline: Embrace Nature's Purity. Discover Senso Naturale. Body: Tired of harsh chemicals and wasteful plastic? Awaken your senses with our handcrafted solid cosmetics, made with love in Italy. Pure, potent, and plastic-free – for beauty that feels as good as it looks. #SolidBeauty #NaturalCare #SustainableLiving
• •Headline: Join the [R]evolution. Solid Care, Zero Compromise. Body: At Senso Naturale, we're not just making cosmetics; we're building a more sustainable future, one solid bar at a time. Experience the concentrated power of nature with our vegan, cruelty-free formulas. Your skin and our planet will thank you. #EcoFriendlyBeauty #VeganSkincare #HandmadeWithLove
• •Headline: More Than Just Clean. It's a Ritual. Body: Transform your daily routine into a moment of pure bliss. Our luxurious solid shampoos, conditioners, and body bars are packed with nourishing botanicals and exquisite scents to pamper your skin and uplift your spirit. Because self-care should be a celebration of nature. #NaturalWellbeing #SolidCosmetics #PamperYourself
• •Headline: Small Bar, Big Impact. Body: Don't let the size fool you! Our concentrated solid cosmetics last longer, reduce waste, and deliver powerful natural benefits. Make the switch to Senso Naturale and be part of a community dedicated to conscious beauty and a healthier planet. #PlasticFreeBeauty #SustainableChoice #SensoNaturaleFamily
• •Headline: Feel the Senso Naturale Difference. Naturally. Body: Crafted with over 98% natural ingredients and a passion for purity, our solid cosmetics are designed to bring out your skin's natural radiance. Gentle, effective, and always kind to the earth. Experience the art of Italian handmade beauty. #ItalianMade #NaturalIngredients #EthicalBeauty