Brand Tone

Calm, Serene, Mindful, Ritualistic, Natural, Conscious, Informative, and Appreciative

Brand Values

• •Quality & Authenticity
• •Well-being & Mindfulness
• •Natural & Safe Products
• •Tradition & Heritage
• •Sensory Experience
• •Connection & Sharing

Best Practices

• •Emphasize Natural & Pure: Consistently use terms like "natural," "non-toxic," "clean burn," "pure ingredients," "high-quality," "authentic" to reinforce product values.
• •Promote Mindfulness & Ritual: Frame product use within the context of creating rituals, moments of peace, relaxation, meditation, or enhancing daily routines like "slow mornings."
• •Highlight Sensory Experience: Focus on how the scents evoke memories, create ambiance, and transform spaces.
• •Showcase Quality & Heritage: Emphasize the tradition and craftsmanship behind Japanese incense and the reputation of brands like Nippon Kodo.
• •Share Passion & Connection: Let the passion for the products and their experiences shine through, as mentioned in their desire to "share with you."

Social Perception

Perceived as a brand that promotes relaxation, mindfulness, and an aesthetically conscious lifestyle through high-quality, natural incense.

Copy Examples

• •Explore our curated collection of natural, high-quality incense and invite serenity home.
• •Create soothing atmospheres with clean scents from renowned Japanese incense houses.
• •Discover the art of slow-burning ideas, thoughtful conversations, and modern rituals rooted in tradition.
• •Elevate your slow mornings with the calming essence of natural Japanese incense.
• •Experience the power of scent to transform your space into a peaceful sanctuary.