Brand Tone

Innovative & Tech-Savvy, Friendly & Approachable, Helpful & Solution-Oriented, Confident & Authoritative

Brand Values

• •Sustainability & Energy Efficiency
• •Comfort & Convenience
• •Health & Wellbeing
• •Innovation & Intelligence
• •User-Centricity

Best Practices

• •Prioritize "Smart" and "Simple": Continuously highlight the intelligence of the technology (AI, automation, data-driven) while emphasizing ease of use, quick setup, and intuitive control.
• •Balance Tech with Lifestyle Benefits: Don't just list features. Translate technical aspects (like geofencing, climate react) into tangible benefits for the user (e.g., "never come home to a hot house again," "save money without thinking about it," "breathe healthier air").
• •Emphasize Sustainability Authentically: Connect energy saving directly to both cost reduction for the consumer and a positive environmental impact. Use phrases like "eco-friendly," "reduce your carbon footprint," and "sustainable living."
• •Maintain a Friendly, Helpful, and Confident Voice: Use clear, accessible language. Avoid overly technical jargon where possible, or explain it simply. Address the user directly and position Sensibo as a knowledgeable partner in achieving comfort and efficiency.
• •Incorporate Australian Context (where appropriate): While the core product is global, subtle nods to the Australian lifestyle, climate challenges (e.g., "beat the Aussie heat," "year-round comfort"), or local partnerships (like Fujitsu) can enhance relatability. Ensure pricing and support information are clearly accessible for the Australian market.

Social Perception

Generally Positive, Value Proposition Scrutiny, Tech-Savvy Appeal, Growing Awareness in Australia

Copy Examples

• •Headline: Smart Aussie Comfort. Cool Home, Warm Planet. Body: Control your AC from anywhere with Sensibo. Save up to 40% on energy bills and enjoy perfect temperatures year-round. Easy setup, smarter living. Welcome to the future of air con. CTA: Learn More & Save (targeting .com.au)
• •Headline: Breathe Easy, Live Smart. Your Air, Perfected. Body: Sensibo doesn't just cool or heat your home; it helps you manage your indoor air quality. Monitor CO2, humidity, and more for a healthier, more comfortable space. Smart for you, smart for your family. CTA: Discover Healthier Air
• •Headline: "Alexa, make it comfy!" Sensibo + Your Smart Home. Body: Effortlessly control your air conditioner with voice commands. Sensibo integrates seamlessly with Google Home, Amazon Alexa, and Apple HomeKit. It’s the simple way to a smarter, energy-efficient Aussie home. CTA: Connect Your Comfort
• •Headline: Stop Cooling an Empty House. Start Saving with Geofencing. Body: Why pay to cool your home when no one's there? Sensibo’s smart geofencing automatically adjusts your AC when you leave and prepares for your return. Real savings, effortless comfort. CTA: Get Smart Savings
• •Headline: Join the Sensibo Climate Savers. Good for your pocket, great for the planet. Body: Every Sensibo user helps reduce energy waste and CO2 emissions. Make a smart choice for your home comfort and contribute to a more sustainable Australia. CTA: Make an Impact Today