Brand Tone

caring, reassuring, and simple

Brand Values

• •Accessibility: Designing technology that is easy for seniors to use, regardless of prior experience.
• •Simplicity: Focusing on essential functions and avoiding overwhelming complexity.
• •Safety & Security: Providing features like the SOS button to ensure users feel safe and can easily call for help.
• •Connection: Enabling seniors to stay in touch with family and friends through familiar apps.
• •Support: Offering customer service to assist users.

Best Practices

• •Use Simple, Clear Language: Avoid jargon, technical terms, and overly complex sentences. Focus on straightforward vocabulary that is easy for seniors to understand. Think "easy to use" rather than "intuitive user interface."
• •Emphasize Benefits, Not Just Features: Instead of just saying "large buttons," explain the benefit: "Large buttons make dialing easy and reduce mistakes." Connect every feature to how it makes the user's life better, simpler, or safer.
• •Maintain a Supportive and Reassuring Voice: Acknowledge that technology can be daunting. Use phrases that build confidence, such as "We're here to help," "It's easier than you think," or "No need to worry."
• •Focus on Connection and Empowerment: Highlight how the phone helps seniors stay connected to loved ones and maintain their independence. Use emotionally resonant language that speaks to the desire for community and self-reliance.
• •Be Consistent Across All Channels: Ensure that the website, social media posts, advertisements, and customer service interactions all reflect the same caring, simple, and reassuring tone. This builds trust and reinforces the brand identity.

Social Perception

Senifone is recognized for addressing a specific need in the market. The brand image is built on simplicity and care for the elderly.

Copy Examples

• •Headline: Stay Connected, Simply. Discover the Senifone S1. Body: Tired of complicated smartphones? The Senifone S1 is designed with you in mind. Enjoy large, easy-to-see buttons, pre-loaded WhatsApp and Facebook, and a simple menu that makes calling, texting, and video chatting with loved ones a breeze. Plus, the one-touch SOS button brings peace of mind. It’s technology made easy.
• •Headline: Your Loved Ones, Just a Tap Away. Body: With the Senifone S1, distance disappears. We've made it incredibly easy to see familiar faces and hear their voices. Large contact photos on the home screen mean Mum, Dad, or the grandkids are just one press away. No confusing menus, just simple connection.
• •Headline: Finally, a Smartphone That Understands You. Body: Forget tiny icons and confusing settings. The Senifone S1 offers a clear, bright screen with extra-large text and a simplified layout. We've removed the clutter so you can enjoy the essentials – staying in touch, sharing moments, and feeling secure.
• •Headline: Peace of Mind in Your Pocket. Body: The Senifone S1 isn't just about easy calling; it's about security. With our prominent SOS button, help is always within reach. Set it to call family or emergency services instantly. It's the simple, reliable way to stay safe and independent.
• •Headline: Unbox Simplicity. Start Connecting. Body: The Senifone S1 is ready to go, straight out of the box! We've pre-installed your favorite apps like WhatsApp and Facebook, so you can start sharing and chatting right away. No complicated setups, just pure, simple connection for seniors.