Brand Tone

Empathetic, Supportive, Informative, Hopeful, Positive

Brand Values

• •Child Development & Well-being
• •Joy & Playfulness
• •Quality & Safety
• •Parental Support & Understanding
• •Purposeful Play

Best Practices

• •Use empathetic and understanding language, acknowledging the challenges parents of children with SEN face.
• •Focus on the developmental benefits of the toys, explaining how they aid emotional regulation, balance, and coordination.
• •Incorporate positive and hopeful messaging, emphasizing the joy and enrichment sensory experiences bring to children.
• •Highlight the quality, safety, and thoughtful design of the products to build trust.
• •Showcase customer testimonials and reviews to demonstrate the effectiveness of the products and the brand's commitment to customer service.

Social Perception

Effective products that aid sensory regulation and calm children, particularly beneficial for neurodiverse children, with good customer service, trusted by parents.

Copy Examples

• •Discover a world where play meets purpose, and every spin brings a smile.
• •SEN Emotions: Joyful sensory toys designed to nurture growth in every child.
• •As a mum to 4 children, one being neurodiverse, I understand the challenges a lot of parents face. Our toys are carefully chosen with your child's development in mind.
• •The Sensory Spinning Chair: Helping kids regulate emotions, gain mindfulness, and engage both sides of the brain.
• •Experience joyful and enriching sensory experiences with our high-quality, safe, and thoughtfully designed toys.