Brand Tone

helpful, expert, and encouraging

Brand Values

• •Quality
• •Empowerment (DIY Focus)
• •Expertise and Support
• •Customer Satisfaction
• •Aesthetics and Functionality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (helpful, expert, encouraging), including preferred vocabulary, sentence structure, and "do's and don'ts." Share this with anyone creating content.
• •Focus on the Customer's Success: Frame content around how Selbstgelegt helps customers achieve their DIY goals. Use "you" and "your" to make it customer-centric. Highlight benefits like ease of installation, quality results, and the satisfaction of doing it themselves.
• •Show, Don't Just Tell, Expertise: Instead of just claiming expertise, demonstrate it through detailed guides, clear instructions, blog posts about flooring types, and by referencing the experience of the team (e.g., the "Parkettlegermeister").
• •Maintain a Supportive and Positive Stance: Use encouraging language. Acknowledge that DIY can sometimes be challenging but reassure customers that with the right products and guidance, they can succeed. Respond to queries and comments helpfully and patiently.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or customer service interactions, the tone should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

a specialized online retailer focused on quality DIY flooring solutions, with a helpful and expert-driven approach

Copy Examples

• •Headline for a DIY Parquet Flooring Guide: "Lay Your Dream Parquet Floor Like a Pro! Our Expert Guide Makes it Easy."
• •Facebook Post Promoting Vinyl Tiles: "Transform your space this weekend! ✨ Our high-quality vinyl tiles are designed for easy DIY installation. Get the look you love, without the fuss. Need tips? We're here to help! #Selbstgelegt #DIYFlooring #HomeRenovation"
• •Instagram Caption for a Customer's Project Photo: "Look at this stunning transformation by @[CustomerHandle] using our Classic Oak Vinyl! 😍 Proof that you can achieve professional results yourself. Feeling inspired? We've got the quality flooring and the expert advice to get you started. #SelbstgelegtProjekte #DIYSuccess #FlooringInspo"
• •Product Page Snippet for a New Flooring Range: "Meet our latest innovation in DIY flooring! Engineered for durability and designed for beauty, this collection brings master quality right to your doorstep. With our step-by-step instructions and support, your perfect floor is just a weekend away. [Link to product]"
• •Email Subject Line for a Newsletter: "Your DIY Flooring Project Starts Here! Expert Tips & New Arrivals from Selbstgelegt."