Brand Tone

Caring and Reassuring, Informative and Helpful, Tech-Oriented but Accessible, Child-Friendly

Brand Values

• •Safety and Security
• •Innovation
• •Customer Satisfaction & Trust
• •Connection
• •Peace of Mind

Best Practices

• •Prioritize "Peace of Mind" and "Safety": Ensure copy consistently links product features to these core benefits for parents.
• •Use Clear, Simple Language: Avoid overly technical jargon. Explain features in terms of their benefits and ease of use for a non-technical parental audience.
• •Maintain a Reassuring and Empathetic Voice: Acknowledge parental concerns and position Sekyo as a supportive solution. Use words that convey care, trust, and reliability.
• •Highlight Connectivity: Emphasize how the watches help parents stay connected with their children through calls, messages, and location updates.
• •Be Solution-Oriented in Addressing Concerns: When discussing potential issues (like battery or tracking), frame it by highlighting how Sekyo offers support, different models for different needs, or ongoing improvements.

Social Perception

Generally Positive as a Safety Solution, Appreciation for Customer Support, Concerns about Product Performance/Design by Some, Seen as an Indian Brand Providing Tech Solutions

Copy Examples

• •Headline: Keep Your Child Safe and Connected, Wherever They Go. Sekyo Smartwatches – Your Peace of Mind in a Modern World. Body: With real-time GPS tracking, 2-way calling, and an instant SOS button, our smartwatches are designed to help you protect what matters most. Easy for kids to use, simple for you to manage through our intuitive app.
• •Social Media Post (Image: Happy child wearing a colorful Sekyo watch): Caption: Adventure awaits! Let them explore, learn, and grow with the confidence that you're always just a call or a tap away. Sekyo Kids Smartwatches: Safety they'll love to wear, security you can trust. #SekyoSmart #ChildSafety #PeaceOfMind #ConnectedKids
• •Product Description Snippet (for a new model): Introducing the Sekyo CarePal Pro: Enhanced GPS accuracy, longer battery life, and crystal-clear video calls. We listened to parents and packed even more peace of mind into our latest smartwatch, ensuring your child is safe and you're always connected.
• •Email Subject Line: Worried About Your Child's Safety? Sekyo Can Help. Email Body Excerpt: We understand that your child's safety is your top priority. That's why Sekyo offers innovative GPS smartwatches designed to provide an extra layer of security and a direct line of communication, whether they're at school, playing outdoors, or on their way home.
• •Ad Copy (Short & Punchy): Sekyo: Smart GPS Watches for Kids. Track. Call. Protect. Shop Now for Worry-Free Adventures!