Brand Tone

Caring & Child-Centric, Trustworthy & Reliable, Innovative, Friendly & Approachable, Slightly Playful & Joyful

Brand Values

• •Child Well-being
• •Quality & Durability
• •Love & Sincerity (愛情品質 - Aijō Hinshitsu - "Love Quality")
• •Innovation & Continuous Improvement (創意 - Sōi)
• •Family & Community
• •Environmental Consideration

Best Practices

• •Prioritize Child-Centric Language: Always frame benefits and features from the perspective of the child's comfort, happiness, and well-being. Use words that evoke care, gentleness, and support (e.g., "gentle on shoulders," "supports their growth," "happy journey").
• •Emphasize Trust and Reliability: Consistently mention the brand's heritage, commitment to quality ("Making quality with Love"), durability, and the 6-year warranty. This builds confidence for parents making a significant investment.
• •Maintain a Positive and Encouraging Voice: The copy should be optimistic and supportive of the child's school experience and development. Avoid overly technical jargon unless clearly explained in terms of child benefit.
• •Be Authentic and Sincere: Reflect the brand's stated value of "Sincerity" (誠意 - Seii) by being transparent about product features and addressing parental concerns with empathy. Avoid hype or exaggerated claims.
• •Visual-Verbal Consistency: Ensure the tone of the copy aligns with the visuals used in marketing materials. If images show happy, comfortable children, the text should reinforce this feeling with warm, caring, and reassuring language. The visual representation of "Angel Wings" should always be linked to the functional benefit of lightness and comfort.

Social Perception

High Recognition & Trust, Associated with Comfort & Lightness, Good Quality & Durable, Wide Variety of Designs, Reliable Choice

Copy Examples

• •Headline: Six Years of Smiles, Supported by Angel Wings. Body: Every school day is an adventure. With Seiban's Tenshi no Hane technology, their journey is lighter, more comfortable, and full of joy. We craft each randoseru with love, ensuring quality that lasts and a design they'll adore. Because their happy school memories start with a comfortable step.
• •Social Media Post: Growing up is a big journey! Our randoseru are designed to be their trusted companion every step of the way. Light on their shoulders, big on durability, and full of features that care for their posture. What adventures will they carry today? #Seiban #TenshiNoHane #SchoolDays #ChildComfort
• •Product Page Snippet: More Than Just a Bag, It's a Promise. The Seiban [Model Name] randoseru, featuring our signature Tenshi no Hane comfort, is built with over 100 years of craftsmanship and a deep understanding of what children need. We promise six years of reliable support, so they can focus on learning and playing.
• •Email Subject: Making School Life a Little Lighter & Brighter! Body: Dear Parents, Choosing the right randoseru is a special moment. At Seiban, we believe in "Making quality with Love." Our Tenshi no Hane backpacks are ergonomically designed to ease the load, protecting your child's posture and bringing a smile to their face, every single school day. Discover a tradition of care and innovation.
• •Short Ad Copy: Seiban's Angel Wings: Engineered for Comfort, Designed for Joy. Give your child the gift of a lighter load and a brighter school experience. Trusted by generations, loved by children.