Brand Tone

Professional, Trustworthy, Empathetic, Caring, Calming, Serene, Empowering, Positive

Brand Values

• •Well-being & Healing
• •Personal Growth & Development
• •Professionalism & Expertise
• •Trust & Confidentiality
• •Individuality & Personalized Care
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., empathetic, professional, empowering, calming) with examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice.
• •Focus on Client Benefits & Empowerment: Frame your copy around how your services help clients achieve their goals, overcome obstacles, and feel better. Use "you" centered language. (e.g., "You can overcome..." instead of "We help you overcome...").
• •Use Clear, Accessible Language: While professional, avoid overly technical jargon unless clearly explained. The language should be understandable and reassuring, making complex therapies feel approachable.
• •Maintain Visual & Textual Harmony: Ensure the tone of your copy aligns with your visual branding (calm imagery, professional design). This creates a cohesive and trustworthy impression. For Seelenluxus.ch, this means pairing empathetic text with serene visuals.
• •Be Authentic and Empathetic: Let the genuine care for clients' well-being shine through in your wording. Use words that convey understanding, support, and hope, reflecting the core values of healing and personal growth.

Social Perception

Positive & Effective, Professional & Approachable, Niche & Specialized

Copy Examples

• •Headline (Website/Social Media): "Rediscover Your Inner Strength. Journey to well-being with trance therapy and coaching at Seelenluxus.ch."
• •Service Description Snippet (Hypnotherapy): "Gently release limiting beliefs and unlock your potential. Our professional trance therapy offers a safe, supportive space for profound positive change. Take the first step towards a more confident you."
• •Social Media Post (Inspirational): "Your soul deserves luxury – the luxury of peace, clarity, and strength. At Seelenluxus.ch, we guide you on your path to inner balance. ✨ #SoulLuxury #TranceTherapy #CoachingZurich #Wellbeing"
• •Call to Action (Website): "Ready to invest in your well-being? Book a confidential consultation with Fabienne Pfister today and explore how Seelenluxus.ch can support your journey."
• •Testimonial Lead-in (Social Media/Website): "Hear from those who've experienced the transformative power of 'Soul Luxury'. [Insert testimonial snippet]... Feeling inspired? Learn more about our empathetic approach to trance therapy and coaching."