Brand Tone

Knowledgeable & Trustworthy, Friendly & Customer-Focused, Quality-Oriented & Stylish, Practical & Informative

Brand Values

• •Quality & Durability
• •Customer Satisfaction
• •Heritage & Trust
• •Style & Personal Expression
• •Convenience

Best Practices

• •Emphasize Expertise & Heritage: Regularly incorporate their long history (since 1940) and product knowledge (e.g., "With over 80 years of experience...") to build trust and authority.
• •Maintain a Helpful, Friendly Voice: Use welcoming language. Frame copy around solving customer travel needs and offering guidance ("Let us help you find...", "We're here to ensure...").
• •Highlight Quality and Curated Selection: Consistently mention the premium brands they carry and the "handpicked" or "expertly curated" nature of their collection to reinforce the value proposition.
• •Connect Products to Personal Style & Journey: Use aspirational yet relatable language that links luggage and accessories to the customer's identity and travel experiences ("Carry your story," "Reflect who you are").
• •Be Clear, Concise, and Informative: Especially in product descriptions and service explanations, provide practical details (e.g., features, airline compliance where relevant, repair service benefits) in an easy-to-understand manner.

Social Perception

Positive among direct customers, Seen as a knowledgeable local expert, Particularly for items like Secrid wallets, Reliable Online Retailer, Potential for Confusion

Copy Examples

• •Headline: Travel with Confidence. Carry Your Story. Body: Since 1940, U.N. Luggage has helped Canadians find premium travel gear that lasts. Explore expertly curated collections from Briggs & Riley, Secrid, and Samsonite, and let us help you choose the perfect piece to reflect your journey. Visit us in Winnipeg or shop online across Canada.
• •Social Media Post (Instagram - with a stylish flat lay of a Secrid wallet and travel essentials): Caption: Sleek, secure, and effortlessly stylish. The Secrid wallet isn't just an accessory; it's peace of mind for the modern traveler. Discover the full range at U.N. Luggage – where quality meets smart design. What’s your essential travel companion? #Secrid #TravelSmart #UNLuggage #QualityGear #WinnipegShop
• •Email Subject: Ready for Your Next Adventure? We've Got the Bag. Body: Don't let your luggage hold you back. At U.N. Luggage, we believe in travel gear that’s as resilient and adventurous as you are. From durable carry-ons to versatile backpacks, find trusted brands and expert advice to make every trip smoother. Plus, our repair service keeps your favorites going strong.
• •Website Banner: U.N. Luggage: Over 80 Years of Equipping Your Travels. Sub-text: Quality. Expertise. Style. Find luggage and travel accessories that truly represent you. Exceptional customer service, online and in-store.
• •Product Description Snippet (for a premium suitcase): Text: Crafted for the discerning traveler, this [Brand Name] suitcase blends innovative design with robust construction. Navigate airports with ease and arrive in style. Our team at U.N. Luggage has handpicked this piece for its exceptional durability and timeless appeal, ensuring it’s a travel companion you can rely on for years to come.