Brand Tone

Passionate, Authentic, Community-Focused, Inclusive, Slightly Rebellious/Free-Spirited, Approachable & Friendly

Brand Values

• •Passion
• •Authenticity & Originality
• •Quality
• •Community & Brotherhood/Sisterhood
• •Freedom & Adventure
• •Self-Expression & Identity
• •Artisanship

Best Practices

• •Emphasize Shared Values: Consistently weave in the core values of passion, freedom, community, and authenticity into product descriptions, social media posts, and all communications.
• •This builds an emotional connection beyond the transaction.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on Instagram, Facebook, TikTok, and any customer service interactions.
• •This builds a cohesive and recognizable brand personality.
• •Highlight Artisanal Aspects: Showcase the craftsmanship and unique stories behind the handcrafted products. This reinforces the authenticity and originality value.

Social Perception

To be seen as more than just an e-commerce store, but as a 'state of mind' born from a passion for the motorcycle universe and to build a reputation by participating in festivals and selecting artisanal products.

Copy Examples

• •"More than just a shop, we're a passionate community where the rebellious spirit and brotherhood of bikers converge."
• •"Unique, authentic, and quality products, many handcrafted by artisans."
• •"Welcoming all types of bikers, regardless of their motorcycle style, engine size, or riding style."
• •"Secrets de Bikers is a 'state of mind' born from a passion for the motorcycle universe."
• •"Join our 'grande famille' of bikers!"