Brand Tone

Grateful, Nostalgic, Respectful, Passionate, Expert, Proudly Canadian, Customer-Focused, Quality-Driven.

Brand Values

• •Quality Craftsmanship
• •Innovation
• •Durability & Reliability
• •Performance
• •Customer Focus & Community
• •Canadian Made

Best Practices

• •Emphasize Heritage & Legacy: Consistently refer to the decades of experience, Canadian roots, and the established reputation for quality and innovation.
• •Showcase Real User Experiences: Use testimonials and stories from the loyal customer base to highlight the durability, performance, and joy Seaward Kayaks brought to their adventures. (As seen in their Facebook comments and reviews).
• •Maintain a Tone of Passion for Paddling: Even in closure, let the love for the sport and the environment shine through. Connect with the emotional aspect of kayaking.
• •Be Transparent and Grateful: Communicate openly about the company's status (as they have done with the closure) and consistently express gratitude to the community that supported them.
• •Highlight Core Values Consistently: Even if not actively manufacturing, any communication should echo the core values of quality, durability, innovation, and Canadian craftsmanship that the brand was known for.

Social Perception

Highly Respected & Trusted, Loyal Customer Base, Associated with Quality and the Canadian West Coast, Sadness at Closure.

Copy Examples

• •Seaward Kayaks: A Legacy of Craftsmanship on the Water. For over 30 years, Seaward Kayaks handcrafted vessels that became trusted companions for paddlers worldwide. While our journey of manufacturing has concluded, the spirit of Seaward lives on in every kayak gracing the waters. Explore our remaining inventory – a final chance to own a piece of Canadian kayaking history. Quality, innovation, and a passion for the paddle, built into every hull.
• •The Sun Sets on Seaward Manufacturing, But Adventures Continue. With heavy hearts, we've closed our manufacturing chapter. To our incredible community: thank you. Your adventures fueled our passion. Seaward Kayaks were built for the wild, for the quiet explorers, for the thrill-seekers. A limited selection of our renowned kayaks and essential parts are still available. Secure your Seaward legacy.
• •Own a Seaward: Legendary Quality, Lasting Adventures. Known for uncompromising quality and innovative design, Seaward Kayaks has been a hallmark of Canadian sea kayaking. Though we are no longer building new kayaks, this is your opportunity to acquire a Seaward from our final collection. Experience the performance and durability that defined a generation of paddling.
• •Thank You, Paddlers. Secure Your Seaward Parts & Memories. To the dedicated Seaward family, your support has meant the world. As we wind down operations, we encourage owners to stock up on replacement parts to keep your adventures going. Our online store remains open while inventory lasts. Paddle on, with the quality Seaward has always stood for.
• •Seaward Kayaks: Crafted for the Coast, Cherished by Paddlers. From the rugged coast of British Columbia, Seaward Kayaks were born from a passion for exploration and a commitment to excellence. While production has ceased, the enduring design and trusted performance of our kayaks remain. Discover the remaining models and embrace the journey ahead.