Brand Tone

Relaxed and Aspirational, Practical and Innovative, Conscious and Caring, Friendly and Engaging

Brand Values

• •Comfort and Relaxation
• •Style and Practicality
• •Quality and Sustainability
• •Innovation
• •Love for the Beach Lifestyle

Best Practices

• •Use sensory language that evokes the sights, sounds, and feelings of being by the sea.
• •Highlight Unique Benefits, Not Just Features: Instead of just saying "embedded pillow," explain the benefit: "Drift off to the sound of waves with our cloud-like embedded pillow for ultimate head and neck comfort."
• •Be Authentic and Transparent, Especially Regarding Sustainability: Clearly communicate the benefits of organic cotton and OEKO-TEX certification in a way that is easy to understand and resonates with environmentally conscious consumers.
• •Showcase the versatility of the product in various scenarios, demonstrating its adaptability and convenience.
• •Incorporate user-generated content (photos, videos, reviews) to build trust and social proof.

Social Perception

Highly positive, effortless beach days, thoughtful design meets sustainable luxury.

Copy Examples

• •Effortless beach days are here.
• •#SeabedzStyle #BeachDayReimagined #OrganicComfort
• •Experience the Seabedz difference – where thoughtful design meets sustainable luxury.
• •Discover how.
• •Organic, innovative, and oh-so-comfy.