Brand Tone

Enthusiastic, Trendy, Helpful, Fashion-Oriented, Customer-Centric

Brand Values

• •Variety and Selection
• •Quality
• •Accessibility and Convenience
• •Style and Trend-Consciousness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Enthusiastic, Trendy, Helpful, Fashion-Oriented, Customer-Centric) with examples of "do's and don'ts" for language, specific phrases, and emoji use.
• •Know Your Audience: Tailor copy to resonate with a fashion-conscious audience that appreciates variety, quality, and current trends. Use language and references they understand and engage with (e.g., TikTok trends, popular fashion terms).
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a Facebook ad, the core tone should remain recognizable. Adapt the style slightly for the platform (e.g., more playful on TikTok, more descriptive on the website) but keep the essence the same.
• •Use Energetic and Positive Language: Incorporate words that convey excitement, style, and confidence. Use emojis strategically to enhance the enthusiastic and trendy feel, especially on social media. Examples: ✨, 😍, 🔥, 😉, 👠.
• •Highlight Benefits and Solutions with Style: Focus on how the products make the customer feel (e.g., "Step Into Your Spotlight," "Effortless Style") and solve their needs (e.g., "perfect pair," "quality you can feel") while maintaining a fashionable and current voice.

Social Perception

Positive, Fashionable and Current, Reliable Retailer, Engaging Online Presence

Copy Examples

• •Headline: Step Into Your Spotlight! ✨ Body: From boardroom power heels to weekend chill sneakers, find your perfect pair at Sdely. So many styles, so many WOWs! #SdelyStyle #NewCollection #ShoeObsessed
• •Headline: Obsessed is an understatement. 😍 Body: Our latest Vizzano collection just dropped and it's EVERYTHING. Comfort, style, and that new shoe smell. What are you waiting for? 😉 Shop now! Link in bio! #TiendasSdely #VizzanoLove #BrazilianFootwear
• •Headline: Your Feet Will Thank You! 🙏 Body: Discover the comfort of Calimod leather or the chic designs of Via Marte. Quality you can feel, styles you'll adore. We ship all over Peru! 🇵🇪 #SdelyPeru #QualityFootwear #HappyFeet
• •Headline: TikTok Made You Buy It? 😉 We got you! Body: See those must-have boots trending on your FYP? Chances are, we have them! Check out our new arrivals and be the trendsetter. 🔥 #SdelyTrends #BootSeason #ShopTheLook
• •Headline: Effortless Style, Delivered. 🚚💨 Body: Don't just dream about those perfect shoes, own them! Easy online shopping, express delivery in Lima & Callao, and free shipping options. Your next favorite pair is just a click away! #SdelyOnline #ShoeShopping #DeliveredToYourDoor