Brand Tone

Professional, Expert, Passionate, Creative, Helpful, Community-Oriented, Quality-Focused, Direct, Clear

Brand Values

• •Excellence & Quality
• •Creativity & Innovation
• •Knowledge Sharing & Community
• •Professionalism & Reliability
• •Passion for Craft

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of 3D art and game development, use clear, concise language. Avoid jargon where possible unless addressing a highly technical audience, and always ensure accuracy in descriptions.
• •Emphasize Quality and Detail: Consistently highlight the craftsmanship, attention to detail, and professional standard of the assets and artwork. Use strong adjectives that convey expertise and high value.
• •Maintain a Helpful and Generous Voice: When creating educational content or engaging with the community, adopt a tone that is supportive, encouraging, and willing to share knowledge. This builds trust and positions the brand as a valuable resource.
• •Let the Visuals Do Some Talking, Support with Strong Copy: The brand is highly visual. Copy should complement and enhance the impact of the artwork, not overshadow it. Use descriptive language that evokes the mood and style of the visuals.
• •Stay Authentic to the Artist's Passion: The underlying passion for creation is a key element. Allow this enthusiasm to come through naturally in the copy, especially in "About" sections, devlogs, or personal insights shared with the community. Authenticity resonates.

Social Perception

Respected Professional, High-Quality Asset Creator, Helpful Contributor, Trustworthy, Artistically Talented

Copy Examples

• •Elevate your next project with the 'Ancient Ruins Kitbash Pack.' Meticulously crafted with PBR textures and game-ready optimization, these assets provide the detail and flexibility you need to build breathtaking, historically-inspired environments. Download now and bring your vision to life.
• •Ready to master UE5's new Lumen lighting system? In this comprehensive tutorial, we dive deep into practical techniques to create stunning, dynamic lighting for your environments. Join the Scythe Studios community and let's learn together!
• •At Scythe Studios, we're driven by a passion for crafting immersive digital worlds. Founded by 3D Environment Artist Ben Keeling, we specialize in bringing creative visions to life through expert modeling, texturing, and a deep understanding of game engine technology.
• •Unlock premium quality for less. For a limited time, get 25% off all Scythe Studios asset packs on the ArtStation Store. Invest in professional-grade assets designed to save you time and enhance your game's visuals.
• •Explore a diverse portfolio of 3D environments and props, showcasing a commitment to artistic excellence and technical precision. Discover the worlds created by Scythe Studios and envision the possibilities for your own projects.