Brand Tone

Knowledgeable & Informative, Enthusiastic & Passionate, Helpful & Solution-Oriented, Modern & Tech-Savvy, Approachable & Community-Focused, Professional

Brand Values

• •Health & Wellbeing (for gamers)
• •Quality & Performance
• •Innovation
• •Gamer-Centricity
• •Passion for Gaming

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., enthusiastic, knowledgeable, helpful), approved terminology (and terms to avoid), and examples. Make this accessible to anyone creating content for screenongaming.de.
• •Speak Your Audience's Language (Authentically): Understand and use gaming-related slang or references where appropriate, but avoid forcing it or sounding inauthentic. The language should resonate with German gamers specifically.
• •Focus on Benefits, Not Just Features: While technical details are important, always tie features back to how they benefit the gamer (e.g., "Our advanced blue light filter [feature] means less eye strain and more comfortable marathon sessions [benefit]").
• •Maintain a Balance of Professionalism and Passion: Especially on the website, maintain a professional tone regarding product information and health benefits. On social media, allow more enthusiasm and community engagement to shine through, but always remain helpful and respectful.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the underlying tone and core messaging should feel cohesive and recognizably "ScreenOn Gaming." Regular audits of content across platforms can help ensure this.

Social Perception

A specialized provider of accessories designed to enhance the gaming experience and mitigate some of its physical discomforts.

Copy Examples

• •Level Up Your Comfort. Game Longer, See Clearer. Discover ScreenOn Gaming Gear.
• •Late-night raids shouldn't cost you your sleep. 😴 Our blue light blocking gaming glasses help protect your eyes and improve sleep quality, so you're always ready for the next quest. Tap to shop your winning pair! #ScreenOnGaming #GamingGlasses #EyeHealth #GamerLife #ProtectYourEyes
• •Struggling with eye strain and harsh glare during intense gaming sessions? The ScreenOn Monitor Light illuminates your setup without screen reflection, creating the perfect ambiance and reducing eye fatigue. Experience the difference. Learn more: [Link]
• •The Science of Sight: How ScreenOn Protects Your Vision for Peak Gaming Performance.
• •Weekend gaming marathon incoming? 🚀 Don't forget your best teammates: ScreenOn Gaming Glasses & Monitor Lights! Gear up for ultimate comfort and focus. Shop now & save! #GameOn #ScreenOn #GamingSetup