Brand Tone

Enthusiastic & Passionate, Expert & Knowledgeable, Modern & Tech-Savvy, Community-Focused, Reliable & Trustworthy

Brand Values

• •Performance
• •Quality
• •Customer Satisfaction
• •Innovation
• •Accessibility/Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., enthusiastic, expert, reliable, witty, etc.) with clear examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience (Gamers): Use language, references, and humor that resonate with the gaming community. Understand their pain points (e.g., lag, poor performance) and aspirations (e.g., competitive edge, immersive experiences).
• •Highlight Benefits, Not Just Features: While specs are important, translate them into tangible benefits for the gamer – smoother gameplay, faster loading, stunning visuals, competitive advantage.
• •Be Authentic and Passionate: Let genuine enthusiasm for gaming and technology shine through in your writing. Avoid overly corporate or generic language.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent across the website, social media, email marketing, ad copy, and customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

Positive Customer Experiences, Specialist Provider, Dutch-Centric (Currently)

Copy Examples

• •Headline: Unleash Your Legend: ScreenOn Power, Your Victory. Body: Stop dreaming, start dominating. Our meticulously crafted gaming PCs are engineered for one thing: peak performance. Experience lightning-fast load times, breathtaking graphics, and the unwavering reliability you need to conquer any game. Plug in, power up, and play like never before.
• •Headline: Built by Gamers, For Gamers: The ScreenOn Difference. Body: We're not just PC builders; we're passionate gamers. That means every ScreenOn system is built with the performance, quality components, and rock-solid stability we demand for our own setups. Get expert advice and a rig that’s ready for your next adventure.
• •Headline: Beyond the Specs: 3-Year Warranty & Support That Levels Up. Body: Your peace of mind is our priority. Every ScreenOn PC comes with a comprehensive 3-year warranty and access to our dedicated support team. We’re here to ensure your gaming experience is seamless, from unboxing to epic wins.
• •Headline: Your Dream Rig, Delivered. Plug & Play Power by ScreenOn. Body: Why wait to play? ScreenOn gaming PCs arrive ready for action. We handle the complex build and rigorous testing, so you can jump straight into your favorite titles with unmatched performance and stunning visuals.
• •Headline: Future-Proof Your Play: Cutting-Edge Tech, Expertly Built. Body: Stay ahead of the curve with ScreenOn. We integrate the latest processors, graphics cards, and high-speed components to deliver gaming PCs that not only crush today's AAA titles but are ready for tomorrow's challenges. Game on, with confidence.