Tono de Marca

aspirational yet accessible, personal, and heartfelt

Valores de Marca

• •Personal Passion & Curation
• •Affordable Luxury
• •Customer Connection
• •Quality and Heritage

Mejores Prácticas

• •Lead with Passion, Not Just Product: Always circle back to the 'why' of the brand. Use storytelling from the founder's perspective. Instead of 'Buy our candle,' use phrases like 'We fell in love with this scent, and we think you will too.'
• •Use Evocative and Sensory Language: Describe the feeling the product creates, not just its features. Words like 'tranquil,' 'cosy,' 'elegant,' 'joy,' and 'sanctuary' will reinforce the brand's tone.
• •Maintain a Personal and Warm Tone: Write as if you are speaking to a friend. Use 'we' and 'you' to create a direct connection. Share behind-the-scenes thoughts or inspirations to build on the personal story that founded the brand.
• •Emphasize 'Affordable Luxury' Subtly: Use high-end descriptors like 'curated,' 'hand-poured,' 'timeless,' and 'elegant' but ensure the overall message feels accessible and welcoming, not exclusive. Highlight the value in bringing a luxurious experience home.
• •Incorporate the Brand's Heritage: Mention inspirations like the Lake District, country shows, or market travels where appropriate. This grounds the brand in a real place and story, differentiating it from generic competitors and reinforcing its authenticity.

Percepción Social

The brand is viewed as a reputable and beloved local business, known for its quality gifts and charming presence. Customers praise the fast service, excellent product quality, and beautiful presentation. The owner, Lucy Bee, is seen as an integral part of the brand's positive image. The brand maintains a strong, positive relationship with its customer base, even through business model changes.

Ejemplos de Copy

• •Your Home, Your Sanctuary. Discover our collection of hand-poured fragrances and curated gifts, chosen with love to bring timeless elegance to your everyday.
• •Breathe in the simple joy of a perfect spring day. Our Fresh Linen reed diffuser captures the crisp, clean scent of cotton sheets line-dried in a gentle breeze. Thoughtfully hand-poured in the heart of the Lake District, it’s more than a fragrance—it’s a feeling of pure tranquility for your home. Let this timeless aroma create your personal haven.
• •It started with a dream and two beloved dogs. Scottie & Russell was born from a passion for finding the beautiful in the everyday. Inspired by bustling French markets and quiet English country shows, we decided to only sell what we truly love. We hope these timeless treasures bring as much joy to your home as they do to ours.
• •A little luxury, just for you ✨
• •There's nothing quite like the simple ritual of lighting a favourite candle to mark the end of a long day. Our candles are hand-poured with passion, designed to turn your space into a sanctuary. Which S&R scent is your go-to for relaxation? #ScottieAndRussell #AffordableLuxury #HomeFragrance