Brand Tone

Friendly and Welcoming, Authentic and Traditional, Passionate and Enthusiastic, Community-Oriented, Slightly Humorous/Charming

Brand Values

• •Authenticity: Providing genuine Swiss products and experiences.
• •Quality: Offering high-quality Swiss specialties.
• •Heimat (Homeland/Belonging): Creating a 'piece of Switzerland' in Berlin, especially for Swiss expatriates.
• •Customer Connection/Service: Building relationships with customers and providing knowledgeable advice.
• •Cultural Ambassadorship: Sharing Swiss culture and traditions with Berliners.
• •Social Responsibility: Demonstrated through their partnership with Lebenshilfe Lörrach e.V.

Best Practices

• •Embrace 'Swissness' Authentically: Consistently use Swiss greetings where appropriate (like 'Grüezi') and subtly weave in Swiss-German words if the context allows, always ensuring clarity for a broader audience. Explain charming Swiss terms.
• •Maintain a Personal and Friendly Voice: Write as if you're talking to a friend or a valued guest in your home. Share stories about the products or the owners' experiences.
• •Highlight Quality and Origin: Always emphasize the Swiss origin and the high quality of the products. This reinforces a core brand value.
• •Focus on Experience, Not Just Products: Sell the feeling of 'Heimat,' coziness (Gemütlichkeit), and the joy of discovering authentic Swiss treats.
• •Be Community-Centric: Address the local Berlin community and the Swiss community directly. Mention local events or connections when relevant.

Social Perception

A Culinary Gem, A Piece of Home, A Cultural Experience, Friendly and Owner-Operated, High-Quality Niche Provider

Copy Examples

• •Headline (Website/Social Media): 'Craving a taste of Switzerland in the heart of Berlin? Grüezi! Step into Chuchichäschtli and find your little piece of Heimat. #SwissInBerlin #FondueTime'
• •Product Description (Online Shop): 'Our creamy Emmentaler AOP, straight from the rolling hills of Switzerland to your Berlin table. Perfect for that authentic fondue you've been dreaming of. It's not just cheese, it's a warm hug from the Alps!'
• •Social Media Post (Instagram): (Image of a cozy fondue setup) 'Brrr, Berlin! Warm up the Swiss way. Our fondue mixes are hand-picked for the ultimate cheesy delight. Tag a friend you'd share this with! #Chuchichaeschtli #SwissFondue #BerlinFoodie #Gemütlichkeit'
• •Newsletter Snippet: 'Hello from your favorite 'small kitchen cupboard' in Wilmersdorf! This week, Chris and Matthias have sourced some exquisite new chocolates directly from a small Swiss chocolatier. Come by and let us tell you the story behind them! Uf wiederluege!'
• •About Us (Website Snippet): 'More than just a shop, Chuchichäschtli is our dream of bringing the warmth and flavor of Switzerland to Berlin. We're Matthias and Chris, and we love sharing our passion for Swiss specialties – from the creamiest cheeses to the richest chocolates. Think of us as your friendly Swiss ambassadors, right here in your Kiez!'