Brand Tone

Educational & Empowering, Natural & Wholesome, Supportive & Approachable, Luxurious & Experiential, Passionate & Transparent

Brand Values

• •Natural & Organic Integrity
• •Education & Skill-Building
• •Empowerment & Entrepreneurship
• •Quality
• •Customer Commitment & Experience
• •Transparency
• •Passion & Love
• •Cruelty-Free Practices
• •Fun & Enjoyment

Best Practices

• •Emphasize Empowerment and Education: Consistently frame content around learning, skill-building, and the ability for customers to take control of their skincare and haircare by creating their own products. Use words like "learn," "discover," "create," "master," "your own."
• •Highlight Natural & Organic Qualities: Always bring the focus back to the purity of ingredients. Use terms like "natural," "organic," "plant-based," "cruelty-free," "wholesome," "pure," "chemical-free," and detail the benefits of these natural components.
• •Maintain a Supportive and Encouraging Voice: Especially when addressing beginners or those looking to learn, use encouraging, positive, and approachable language. Avoid overly technical jargon without explanation. Foster a sense of community and shared passion.
• •Infuse Passion and Authenticity: Let genuine enthusiasm for natural ingredients and handmade products shine through. Share stories, the "why" behind the brand, and connect on a more personal level where appropriate.
• •Be Clear, Concise, and Benefit-Oriented: While being descriptive and evocative, ensure the core message is easy to understand. Clearly communicate the benefits of the courses, workshops, or products – whether it's beautiful skin, a new skill, a fun experience, or the potential for a new business venture.

Social Perception

Positive & Trustworthy, High-Quality Experience Provider, Effective Educator, Associated with Natural Goodness, Community Focused

Copy Examples

• •Headline (Educational & Empowering): "Unlock the Secrets of Natural Skincare. Learn to Create Your Own Radiant Beauty, Purely & Confidently. Enroll in Our Organic Formulation Course Today!"
• •Instagram Post (Natural & Wholesome): "Fresh, vibrant, and bursting with nature's goodness! 🌿✨ Discover the joy of crafting your own luxurious body butter with our simple, all-natural ingredients. Gentle on your skin, kind to the planet. #CocoAndShea #DIYSkincare #NaturalBeauty #OrganicLiving"
• •Workshop Promotion (Luxurious & Experiential): "Indulge Your Senses & Unleash Your Creativity. Join our exclusive Perfume Making Workshop for an unforgettable afternoon of fine aromas, expert guidance, and the thrill of crafting your signature scent. Sip, blend, and create magic with Coco & Shea. Limited spots available!"
• •About Us Snippet (Passionate & Transparent): "At Coco & Shea, we're driven by a passion for pure, effective skincare and a love for sharing our knowledge. We believe in transparency, using only the finest natural and organic ingredients that we trust for our own families. Join our community and experience the beauty of nature, handcrafted by you."
• •Email Subject Line (Supportive & Approachable): "Ready to Start Your Natural Skincare Journey? We're Here to Help! ✨"