Brand Tone

Value-driven, Benefit-oriented, Enthusiastic and Urgent (during promotion periods), Trustworthy and Reassuring, Accessible and Direct, Helpful and Informative

Brand Values

• •Value for Money/Affordability
• •Quality & Innovation
• •Customer Centricity
• •Accessibility
• •Transparency

Best Practices

• •Always Lead with Value, Support with Quality: While the deal is the hook, ensure the copy reinforces the quality, innovation, and benefits (e.g., German-engineered comfort, award-winning) that Emma stands for. Don't let the discount overshadow the inherent product value.
• •Maintain Transparency and Trust: Clearly state the terms of the deals, and always mention core trust factors like the 100-night trial, warranty, and free shipping/returns. This reassures customers that a deal doesn't mean compromised service.
• •Use Action-Oriented and Enthusiastic Language (but avoid hype): Encourage immediate action (Shop Now, Discover Your Deal) with positive and energetic wording. However, ensure the enthusiasm feels genuine and aligns with a reputable brand, avoiding overly gimmicky or high-pressure sales language.
• •Focus on the Customer's Win: Frame the deals in terms of benefits for the customer – better sleep, better health, a more comfortable life, smart savings. Connect the discount to the positive impact on their well-being.
• •Ensure Consistency Across All Channels: Whether it's an email, a social media post, or website banner for Schlafdeals, the core messaging, tone (value-driven, trustworthy, enthusiastic), and visual identity should be consistent with the overall Emma brand, even when highlighting temporary offers.

Social Perception

Generally Positive, Associated with Good Value; Innovative and Modern; Award-Winning & Reputable; Deal Dependency Awareness; Customer Service Experiences Vary

Copy Examples

• •Headline: Sleep Like a Dream, Pay Like a Saver! Up to 50% Off Emma Mattresses! Body: Don't just dream of better sleep, make it a reality! Our award-winning Emma mattresses, pillows, and beds are now available at up to 50% off during our Schlafdeals event. Experience German-engineered comfort, risk-free for 100 nights. Shop now – your best sleep awaits!
• •Headline: Your Back Will Thank You (And Your Wallet Will Too!) Body: Unlock restful nights and energized mornings with Emma's Schlafdeals! Get premium ergonomic support and incredible savings on our top-rated sleep solutions. Developed by experts, loved by millions. Find your perfect deal today!
• •Headline: Limited Time: The Secret to Perfect Sleep is Now on Sale! Body: Shhh... want to know a secret? Emma's biggest Schlafdeals are here! Enjoy exclusive discounts on mattresses designed for ultimate comfort and support. But hurry, these dream deals won't last forever! 100-night trial still included.
• •Headline: Quality Sleep Shouldn't Break the Bank. Emma Schlafdeals Prove It. Body: Invest in your well-being without emptying your pockets. Our Schlafdeals bring you the renowned Emma quality – innovative materials, superior comfort, and lasting durability – at prices you’ll love. Sleep soundly knowing you got the best value.
• •Headline: Upgrade Your Sleep Sanctuary with Emma's Dreamy Deals! Body: From our award-winning mattresses to cozy pillows and stylish bed frames, create your ultimate sleep haven for less. Explore the Emma Schlafdeals and discover why Germany (and Europe!) sleeps better with Emma. Quality, comfort, and amazing savings – guaranteed!