Brand Tone

Aspirational & Luxurious, Value-Oriented & Accessible, Confident & Passionate, Trustworthy & Customer-Focused, Enthusiastic & Engaging

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Innovation
• •Trust and Security
• •Connection & Community
• •Passion for Fragrance

Best Practices

• •Always Balance Aspiration with Value: While highlighting the luxurious quality, consistently remind customers of the affordable price point and special offers. This dual messaging is key to their appeal.
• •Use Evocative and Sensory Language: Describe the fragrances in a way that appeals to emotions and memories, aligning with their "passion for fragrance" and the idea that "dearest things in life are felt".
• •Maintain a Confident and Knowledgeable Voice: Reflect their 15+ years in the industry and deep understanding of scents. Avoid overly technical jargon but convey expertise.
• •Be Transparent and Trustworthy: Clearly communicate their "inspired-by" nature as stated in their disclaimer, while emphasizing the quality and similarity to originals. Reinforce trust with mentions of secure payments and customer guarantees.
• •Engage and Build Community: Use an inviting and enthusiastic tone, especially on social media. Encourage interaction, user-generated content, and highlight customer satisfaction to foster a sense of belonging.

Social Perception

Generally seen as a legitimate and trustworthy source for inspired-by fragrances in South Africa, providing good quality, affordable alternatives to expensive designer fragrances. Positive reviews highlight similarity to originals and the value of 'Buy 1, Get 1 Free' offers.

Copy Examples

• •Headline: Unlock Your Signature Scent. Experience Luxury, Intelligently Priced. Body: Why dream of designer fragrances when you can indulge? At Scentimental SA, we passionately craft premium inspired-by perfumes that capture the essence of luxury, without the extravagant price tag. Discover your perfect match today.
• •Social Media Post: Smell like a million bucks, without spending it! 😉 Our Buy 1, Get 1 Free offer is ON NOW! Tag a friend who deserves a little Scentimental magic in their life! ✨ #ScentimentalSA #InspiredPerfumes #LuxuryForLess #FragranceLover #SouthAfrica
• •Product Description Snippet: Inspired by the timeless elegance of [Designer Brand], our [Scentimental Product Name] evokes a symphony of [mention key notes - e.g., rich vanilla, exotic oud, and delicate jasmine]. Crafted with the finest French oils for a scent that lingers and empowers. Feel the passion, embrace the scent.
• •Email Subject: Don't Just Smell Good, Feel Scentimental. Email Body: More than just a fragrance, it's an experience. At Scentimental SA, we pour over 15 years of passion and expertise into every bottle, bringing you scents that tell a story and evoke emotion. Find the fragrance that speaks to you.
• •Website Banner: Experience the Art of Scent. Premium Inspired Fragrances. Unforgettable Value.