Brand Tone

Elegant, Empowering, and Modern

Brand Values

• •Modesty
• •Elegance & Style
• •Quality
• •Femininity
• •Self-Expression & Confidence

Best Practices

• •Emphasize Elegance and Sophistication: Use refined language. Words like "grace," "sophistication," "refined," "couture-inspired," and "artistry" can convey this. Avoid overly casual slang unless it specifically fits a particular campaign aimed at a younger demographic on platforms like TikTok, but always loop it back to the core elegance.
• •Focus on Empowerment and Confidence: Frame modesty as a choice that empowers. Use phrases like "confidently covered," "embrace your style," "designed to empower," "radiate confidence." Highlight how the clothing makes the wearer feel good and self-assured.
• •Maintain a Modern Appeal: While rooted in modesty, the copy should reflect contemporary fashion. Mention "modern silhouettes," "contemporary designs," "on-trend details" (if applicable), and how the pieces fit into a modern lifestyle.
• •Use Inclusive and Respectful Language: Acknowledge the diversity within the modest fashion community. Ensure the language is welcoming and respectful of different interpretations and reasons for choosing modest wear. The tone should be inviting, not prescriptive.
• •Be Authentic and Connect Emotionally: Share the passion behind the designs. Use storytelling where appropriate. Connect with the aspirational aspect of fashion – how it can make someone feel and express their identity. Use French primarily for the .fr audience to build a stronger local connection, but consider bilingual captions for broader reach if desired. Authenticity in customer interactions, as implied by responsiveness on social media, should also translate into the copy's sincerity.

Social Perception

Positive among followers, Niche appeal, Growing market awareness, Cultural context (France)

Copy Examples

• •Grace redefined. ✨ Discover the 'Élégance Florale' abaya collection – where timeless modesty meets contemporary artistry. Each piece is a whisper of sophistication, designed to make you feel beautifully you. #SayModesty #ModestFashion #AbayaStyle #Elegance #NouvelleCollection
• •From serene days to chic evenings, our 'Azure Bloom' Kimono is your canvas for expression. Effortless style, unbound confidence. How would you wear yours? 🌿 #SayModestyStyle #KimonoFashion #ModestChic #OOTDModeste #ConfidentlyCovered
• •Say Modesty: Embrace Your Elegance. Discover curated modest fashion that celebrates your style and values with modern sophistication.
• •Step into Confidence: New Arrivals at Say Modesty Are Here! At Say Modesty, we believe that true style speaks volumes in its grace. Our latest collection is crafted for the woman who adorns herself with both modesty and modern flair. Find pieces that resonate with your spirit and elevate your everyday.
• •Ask us anything about our new 'Divine Drapery' Hijab collection! ✨ We're here to talk luxurious fabrics, versatile styling, and the art of modest elegance. #HijabLove #SayModesty #ModestMovement #ModernMuslimah