Brand Tone

enthusiastic, accessible, and value-driven

Brand Values

• •Affordability/Value
• •Passion for the Outdoors
• •Quality
• •Community/Shared Experience

Best Practices

• •Always tie the cost savings back to the benefit of being able to do more outdoors.
• •Write as one outdoor lover to another. Avoid overly technical jargon unless specifically addressing expert anglers. Keep it relatable.
• •Referencing the founders' fishing credentials when relevant can build trust and authority.
• •Encourage users to 'explore,' 'discover,' 'gear up,' and 'get out there,' reinforcing the active lifestyle.
• •Reflect the genuine passion for the outdoors in all communications. Share user-generated content (with permission) to build community.

Social Perception

Active in niche communities, positive feedback on platforms like eBay, credible due to association with champion-level fishermen.

Copy Examples

• •Stop dreaming, start fishing! 🎣 Get top-quality gear at prices that won’t break the bank. Save more, fish more with SaveMoreOutdoors!
• •Your next outdoor adventure is calling! And guess what? It doesn’t have to be expensive. Explore our deals and gear up for less. #SaveMoreAdventureMore
• •From champion anglers to weekend warriors, we’ve got the gear to fuel your passion. Wholesale prices on the brands you trust. That's the SaveMoreOutdoors promise.
• •Why pay more for your outdoor essentials? We cut the costs so you can spend more time doing what you love. Hike farther, camp longer, fish harder!
• •Get hooked on savings! 🐠 Our latest shipment of [Product Category, e.g., lures, rods] just dropped, with unbeatable prices. Shop now and get out there!