Brand Tone

Nostalgic, Playful & Fun, Sentimental & Warm, Authentic (Brazilian)

Brand Values

• •Nostalgia & Memory: The primary value is the celebration and rekindling of cherished childhood memories.
• •Joy & Happiness: The brand aims to bring back the simple joys and happiness associated with childhood treats.
• •Connection: Connecting customers with their past, and potentially with others who share similar nostalgic experiences.
• •Authenticity: Providing genuine products that were part of a Brazilian childhood.
• •Comfort: Offering a taste of the past that provides comfort and a sense of familiarity.

Best Practices

• •Embrace Storytelling: Use language that evokes memories and paints a picture of childhood experiences. Ask questions that prompt nostalgic reflection.
• •Use Sensory Language: Describe the tastes, smells, and even the sounds (like the crinkle of a wrapper) associated with the products to make the nostalgic connection stronger.
• •Keep it Light and Joyful: The tone should predominantly be happy and positive. Even if touching on sentimental feelings, the overall emotion should be uplifting.
• •Incorporate Era-Specific Vernacular (Sparingly & Authentically): If appropriate and understood by the target audience, occasionally using colloquialisms or slang from the eras the products represent can enhance authenticity, but ensure it doesn't alienate a broader audience.
• •Maintain Visual Consistency: Ensure that the playful and nostalgic tone of the copy is reflected in the website's visuals, product photography, and any marketing materials to create a cohesive brand experience.

Social Perception

The concept of "revivendo infância" is widely positive and relatable. People actively share content about their childhood memories, and food is a powerful trigger for nostalgia. The brand likely resonates positively with individuals who grew up with these specific Brazilian snacks and candies, offering them a way to reconnect with their past.

Copy Examples

• •Headline for Website Banner: "Unlock Your Tastiest Memories! Dive back into the flavors of childhood with Revivendo Infância."
• •Product Description Snippet (e.g., for a popular old-school candy): "Remember rushing to the corner store for this? That same burst of joy is just a click away. Get ready to smile like you’re 10 again!"
• •Social Media Post (if they were to create one): "That crinkle of the wrapper, the first sweet taste... some things just take you back. Which of our classic treats holds your favorite childhood memory? Share below! #RevivendoInfancia #ChildhoodSweets #NostalgiaTrip"
• •Email Marketing Subject Line: "Psst... Your Childhood Called (It Misses These Snacks!)"
• •About Us Page Snippet: "At Revivendo Infância, we believe that a single bite can be a time machine. We're passionate about bringing back the iconic Brazilian sweets and snacks that made our childhoods brighter, delivering a little piece of happiness and nostalgia right to your door."