Brand Tone

Nurturing and Caring, Authentic and Transparent, Educational and Informative, Respectful of Tradition, Premium and Artisanal, Calm and Holistic

Brand Values

• •Natural Purity
• •Tradition and Heritage
• •Holistic Well-being
• •Handmade Quality (Artisanal)
• •Sustainability
• •Customer Trust and Education
• •Family and Community

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Satmya's tone (nurturing, authentic, educational, respectful, premium, calm) and values. Include 'words we use' and 'words we avoid,' and provide examples of good and bad copy. This should be the go-to resource for anyone writing for the brand.
• •Emphasize Storytelling: Weave the brand's origin story, the inspiration from family traditions, and the connection to Ayurveda into the copy whenever appropriate. This reinforces authenticity and emotional connection.
• •Focus on 'Wholesome Nourishment' and Benefits Over Features: While listing ingredients is important, always connect them back to the holistic benefits for the customer's well-being (e.g., 'our Gulkand, rich in antioxidants, not only tastes divine but also aids digestion and cools the body').
• •Use Warm, Inclusive, and Gentle Language: Avoid overly technical jargon or aggressive sales tactics. The language should feel like advice from a trusted, knowledgeable friend who cares about your health. Words like 'discover,' 'embrace,' 'nourish,' 'support,' and 'gentle' align well.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is consistently reflected in the visuals used on the website and social media. The calm, natural, and authentic imagery should be complemented by equally serene and genuine text. Regularly review all content to ensure alignment.

Social Perception

High-Quality and Effective, Authentic and Trustworthy, Premium and Gift-Worthy, Caring and Knowledgeable, Taste and Enjoyment, Sustainable and Conscious Choice

Copy Examples

• •Rediscover an ancient secret for gut health and radiant skin. Our Sātmya Gulkand is handcrafted in small batches, just like our grandmothers made it – with fragrant, farm-grown roses, raw forest honey, and a touch of tradition. Nourish your body from the inside out with this delicious, cooling preserve. #Satmya #Gulkand #Ayurveda #NaturalWellness #HandmadeWithLove #GutHealth
• •As seasons shift, so do our body's needs. Explore our latest Sātmya Community Blog post on 'Embracing Seasonal Immunity with Ayurveda.' Learn how simple, traditional practices and nature's finest ingredients can help you stay vibrant and strong, naturally. Link in bio. #SatmyaWellbeing #AyurvedicWisdom #ImmunityBoost #HolisticHealth #SeasonalCare
• •(Image: Screenshot of a positive customer review) We're so grateful to hear how Sātmya is becoming a cherished part of your wellness journey! 🙏 Your well-being is at the heart of everything we do, from sourcing the purest ingredients to crafting each product with care. Thank you for trusting us. ✨ #SatmyaFamily #CustomerLove #NaturalHealing #AyurvedaLifestyle #Testimonial
• •Introducing our 'Serene Sleep' Tisane Collection – thoughtfully blended Ayurvedic herbs to help you unwind and embrace restful nights. At Sātmya, we believe in the gentle power of nature to restore balance. Discover how these handcrafted brews can support your journey to peaceful sleep and revitalized mornings. Crafted with care, for your calm. #Satmya #NewProduct #AyurvedicTea #StressRelief #NaturalSleep #HolisticLiving
• •Sātmya was born from a kitchen filled with love, tradition, and the wisdom of generations. We believe that true wellness comes from embracing nature's purity and the time-honored practices of Ayurveda. Every jar we create is a promise – farm-fresh ingredients, small-batch care, and a commitment to your holistic health. Join us in this journey back to our roots. #SatmyaHeritage #FarmToJar #AyurvedicLiving #ConsciousChoice #WellnessJourney