Brand Tone

Professional, Expert, Reliable, Trustworthy, Customer-centric and Supportive, Innovative

Brand Values

• •Connectivity
• •Reliability
• •Expertise and Quality
• •Customer Focus
• •Accessibility and Affordability

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products, ensure all copy is clear, easy to understand (even for non-experts), and factually accurate. Avoid jargon where possible or explain it simply.
• •Emphasize Reliability and Support: Consistently reassure customers about the dependability of the products and the availability of expert support. Use phrases that convey trust and confidence.
• •Showcase Expertise Through Value: Instead of just stating expertise, demonstrate it by providing helpful guides, clear product benefits, and solutions to common customer pain points (like the cost of calls, addressed by SatCallSaver).
• •Maintain a Professional yet Approachable Demeanor: While the field is technical, the tone should still be approachable and customer-focused. Use "you" and "your" to speak directly to the customer and their needs.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and advertising materials is aligned. Whether it's a technical product description or a social media post about an adventure, the underlying professionalism, reliability, and customer support focus should be evident.

Social Perception

Positive for Service and Reliability, Seen as an Expert Provider, Trusted by Critical Organizations, Go-to for Remote Communication Needs

Copy Examples

• •Headline: Stay Connected, Anywhere. Your Mission, Our Network. Body: Whether you're navigating the most remote landscapes or ensuring critical communications for your organization, Global Telesat Communications provides the satellite solutions you can depend on. Explore our range of trusted devices and airtime plans.
• •Headline: Expert Satellite Advice, Reliable Global Coverage. Body: Unsure which satellite phone or tracker is right for you? Our experienced team is here to guide you to the perfect solution. At GTC, we connect you to the world’s leading satellite networks, ensuring you're never out of reach.
• •Headline: Cost-Effective Satellite Calls Are Here with SatCallSaver. Body: Tired of unpredictable satellite phone call charges? With SatCallSaver, get a local number for your satellite phone and enjoy significantly lower calling rates. Simple, reliable, and budget-friendly. Activate yours today!
• •Headline: Powering Critical Operations Worldwide. Body: From disaster response teams to global businesses, GTC delivers robust satellite communication technology that performs when it matters most. Discover our solutions for government, enterprise, and humanitarian needs.
• •Headline: Your Adventure, Connected. Your Safety, Ensured. Body: Explore further and push your limits with the confidence of staying connected. GTC offers a wide selection of satellite trackers and messengers for adventurers, lone workers, and anyone venturing off the grid. Safety, powered by satellite.