Brand Tone

Informative, Authoritative, Quality-focused and Aspirational

Brand Values

• •Authenticity/Genuineness
• •Quality
• •Customer Experience Enhancement
• •Reliability & Trust
• •Specialization (Hyundai Accessories)

Best Practices

• •Prioritize "Genuine" and "Authentic": Consistently use these terms when referring to Hyundai products, reinforcing the core value proposition. Ensure claims of genuineness are always verifiable to build and maintain trust, especially given the negative review.
• •Emphasize Quality and Durability: Use descriptive adjectives that convey high standards, such as "premium-grade," "durable materials," "long-lasting," and "meticulously crafted." Back these claims with specific product features or materials where possible.
• •Maintain a Professional and Informative Voice: Avoid overly casual slang or hype. Focus on providing clear, concise information about product benefits, features, and compatibility, particularly highlighting Hyundai model specifics.
• •Focus on the "Enhanced Driving Experience": Connect product features to customer benefits related to comfort, style, functionality, protection, or pride in their vehicle. Frame accessories as investments that improve their relationship with their car.
• •Develop a Style Guide & Address Feedback: Create a simple internal style guide outlining key brand messaging points, approved terminology, and the desired tone. Monitor customer reviews and feedback (both positive and negative) to refine messaging and address any inconsistencies between the stated brand values (like "exceptional support") and actual customer experiences. Actively managing online reputation is crucial.

Social Perception

Customers who receive genuine, well-fitting products seem satisfied, appreciating the product quality and authenticity. However, at least one highly negative online review indicates significant issues with product quality, fitment, and customer service, including accusations of selling non-genuine items. Given the relatively new social media presence, the brand is likely still building widespread recognition. Its perception will be heavily influenced by ongoing customer experiences, especially regarding product genuineness and support.

Copy Examples

• •Headline: Your Hyundai Deserves Genuine. Our Promise: Only 100% Authentic Accessories. Body: Don't compromise on quality or fit. SasXtra is India's dedicated source for 100% Genuine Hyundai Accessories, ensuring perfect compatibility and lasting performance for your vehicle. Enhance your drive with confidence. Shop now.
• •Headline: Elevate Your Ride: Premium Car Accessories, Expertly Curated. Body: From bespoke seat covers to advanced car care, discover accessories that blend style with enduring functionality. At SasXtra, we're committed to excellence, offering only premium-grade products designed to perfect your driving experience.
• •Headline: The SasXtra Guarantee: Genuine Parts. Enhanced Performance. Ultimate Peace of Mind. Body: Invest in authenticity. Our range of Hyundai genuine accessories is built to the highest standards, ensuring your vehicle performs at its best and looks impeccable. Plus, enjoy our 7-day return policy for confident shopping.
• •Headline: Precision Engineered for Your Hyundai. No Guesswork, Just Perfect Fit. Body: Tired of ill-fitting accessories? SasXtra offers 100% Genuine Hyundai parts, designed specifically for your model. Experience seamless integration, optimal functionality, and the durability only authentic accessories can provide.
• •Headline: Maintain Showroom Shine & Peak Performance: The SasXtra Car Care Collection. Body: Keep your Hyundai looking and feeling new with our curated selection of genuine car care products and protective accessories. From tailored floor mats to specialized polish, trust SasXtra for quality that protects your investment.