Brand Tone

Trustworthy, Celebratory, and Professional

Brand Values

• •Heritage & Tradition
• •Customer Satisfaction & Service
• •Quality & Value
• •Trust & Integrity
• •Community Connection
• •Celebrating Life's Milestones

Best Practices

• •Emphasize Heritage & Trust: Always weave in the "Since 1922" and family-owned aspects where appropriate to build on their legacy of trust.
• •Focus on the Customer's Story: Frame jewelry not just as a product, but as a part of the customer's significant life moments and celebrations. Use words that evoke emotion and romance.
• •Maintain Professional Expertise: Language should be clear, confident, and demonstrate knowledge about fine jewelry, diamonds, and craftsmanship. Avoid overly casual slang.
• •Be Welcoming and Approachable: Even in professional communication, ensure the tone is friendly and inviting, mirroring the in-store experience described in reviews.
• •Showcase Community Connection: Highlight local roots and the "hometown jeweler" feel, especially in local advertising, to reinforce their established place in the community.

Social Perception

Positive, Long-Standing & Reputable, Family-Oriented

Copy Examples

• •Website Banner: "Generations of Sparkle. Since 1922, Saslow's Henebry's has been your family's trusted jeweler for life's most precious moments. Discover your forever piece today."
• •Instagram Post (Engagement Ring): "The start of forever begins with the perfect sparkle. ✨ Our diamond experts are here to help you find the ring that tells your unique love story. #SaslowsHenebrys #SheSaidYes #EngagementRing #FineJewelry"
• •Facebook Ad (Custom Design): "Your vision, our craftsmanship. Create a one-of-a-kind treasure with Saslow's Henebry's custom design service. Let's build your dream jewelry together. Learn more: [Link]"
• •Email Subject Line (Anniversary Promotion): "Celebrate Your Story: An Anniversary Sparkle from Saslow's Henebry's"
• •In-Store Signage: "Trusted for Over 100 Years. Quality, Craftsmanship, and a Commitment to You. Welcome to Saslow's Henebry's."