Brand Tone

Proudly Provincial, Humorous, and Approachable.

Brand Values

• •Local Pride
• •Entrepreneurial Spirit
• •Simplicity and Quality
• •Community Connection

Best Practices

• •Embrace Provincial Lingo: Continue using Saskatchewan-specific terms like "bunnyhug." This builds an immediate, authentic connection with the local audience and creates a sense of an inside joke for those familiar with the culture.
• •Lead with Pride and Humor: Every piece of copy should reflect the core tones. Frame product descriptions and social media posts with a sense of humor and an unapologetic love for Saskatchewan. The "Easy to Draw, Hard to Spell" slogan is a perfect template for this voice.
• •Tell the "Local" Story: Regularly remind customers of the brand's roots—a mother-daughter team from Saskatchewan. Highlight the local pickup option and frame the business as a part of the community, not just another online clothing store.
• •Keep it Simple and Direct: The brand's strength is its simplicity. The copy should be clear, friendly, and to the point. Avoid overly corporate or complex language. An approachable tone, like "We ❤ to hear from you," should be the standard.
• •Focus on the Feeling, Not Just the Fabric: While mentioning the material is important, the copy should sell the feeling of home, pride, and comfort. Connect the apparel to experiences—cozy evenings, showing hometown pride, or the perfect gift for someone who has moved away.

Social Perception

The public and customer perception of `saskshop.ca` is that of a go-to source for fun, Saskatchewan-themed apparel. It is seen as a local business that understands its audience. The products are often purchased as gifts or personal items that express a strong connection to the province. The lack of negative reviews or public complaints suggests a generally satisfied customer base that appreciates the niche products and the brand's clear identity. The brand is perceived as authentic and relatable to its target audience of current and former Saskatchewan residents.

Copy Examples

• •Wear Your Roots. Whether you've never left or are feeling a little homesick, our gear is a hug from the prairies. Soft, comfy, and proud. Just like Saskatchewan. Shop the new collection now. #SaskShop #EasyToDraw #BunnyhugSeason
• •From a Winter Boot Dream to Your Favourite Tee. It all started with a simple idea: why can't winter boots be warm *and* stylish? That dream grew into Sask Shop, our love letter to the province. Every "Easy to Draw, Hard to Spell" shirt is a piece of our story. Thanks for being a part of it. #Saskatchewan #ShopLocalYXE # entrepreneurialspirit
• •It’s not a hoodie, it’s a BUNNYHUG. If you know, you know. And if you don’t, it’s time to get comfortable. The ultimate Saskatchewan staple is back in stock in all sizes. Perfect for chilly nights and showing off your prairie pride. #Bunnyhug #SaskStyle #Cozy
• •A Little Piece of Home, Delivered to Your Door. Hey [Customer Name], Looking for a gift that feels like home? Or maybe just a treat for yourself? Our classic "Saskatchewan Born and Raised" tees and bunnyhugs are perfect for anyone with prairie in their heart. Plus, get free local pickup in Saskatoon! #SaskPride
• •Fact: Saskatchewan is easy to draw and hard to spell. Also fact: Our t-shirts are easy to wear and hard to take off (they're that comfy). New colours just dropped. #Saskatchewan #MadeInCanada #Sask