Brand Tone

stylish, confident, quality-conscious, and friendly

Brand Values

• •Quality
• •Fashion-forward
• •Excellence
• •Customer Experience
• •Relationship Building
• •Accessibility/Variety
• •Local Focus (initially)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, key messaging points, "do's and don'ts" for language, and specific words or phrases that align with the "stylish, confident, quality-conscious, friendly" tone. Include how to address customers and handle inquiries.
• •Be Consistent Across All Touchpoints: Ensure the tone is the same whether it's on the website, product descriptions, (future) social media, email marketing, or customer service interactions. Every piece of communication should sound like it’s coming from the same brand personality.
• •Focus on "Fashionable Quality" and "Confident Style": Use descriptive and evocative language that highlights both the trendiness and the craftsmanship/quality of the jewelry. Words like "curated," "hand-selected," "vibrant," "chic," "polished," "statement-making," and "effortless style" can be incorporated.
• •Engage with a Touch of Playfulness (when appropriate): The name "Sashay" allows for a bit of personality. This can be woven into social media content, email newsletters, or collection names, without undermining the "quality" and "excellence" aspects. Think "confidently playful."
• •Train Anyone Creating Content: If multiple people are involved in writing copy or communicating with customers, ensure they are all familiar with and trained on the brand voice guide to maintain consistency. Regularly review content to ensure it aligns with the established tone.

Social Perception

Due to the limited online presence beyond the website (lack of active, easily discoverable social media, news, or widespread reviews), it's difficult to gauge the broad public or customer perception accurately. The perception is likely limited to direct customers who have experienced their products and shopping process. The absence of a strong social media footprint means a missed opportunity to actively shape and engage with public perception. There is potential for brand name confusion with other "Sashay" or "Sasha" named jewelry/fashion entities that are active on social media.

Copy Examples

• •Homepage Banner: "Step into Your Sparkle. Discover high-quality, fashionable jewelry designed to make you sashay through every moment. Explore Collections."
• •About Us Snippet (for social media or a revamped webpage): "More than just jewelry, it's a feeling. Since 2017, Sashay's Jewelry has been dedicated to bringing you pieces that blend quality craftsmanship with the latest trends. We're not just selling accessories; we're building connections, one beautiful piece at a time. Based in Raleigh, NC, sparkling worldwide."
• •Product Description (for a "One of a Kind" piece): "Uniquely You. Dare to be different with this exclusive [Product Name] from our 'One of a Kind' collection. Meticulously crafted and designed to turn heads, it’s more than an accessory – it’s a statement. Once it's gone, it's gone forever. Own your distinction."
• •Instagram Post Caption (if they had one): "Shine on! ✨ Whether it's everyday elegance or a show-stopping piece for that special occasion, find your perfect match at Sashay's. We believe in quality you can feel and style that speaks volumes. #SashaysJewelry #FashionJewelry #StyleInspo #JewelryAddict #QualitySparkle"
• •Email Subject Line for a Sale: "Ready to Sashay? ✨ Your Next Favorite Piece Awaits (at a Price You'll Love!)."