Brand Tone

Knowledgeable & Authoritative, Exclusive & Hype-Driven, Direct & Confident, Entrepreneurial & Passionate, Customer-Centric, Modern & Trendy

Brand Values

• •Authenticity
• •Exclusivity & Rarity
• •Quality
• •Customer Trust & Satisfaction
• •Expertise & Knowledge
• •Value (for resellers and collectors)

Best Practices

• •Prioritize Authenticity in All Communication: Continuously reinforce your commitment to genuine products. Use phrases like 'Verified Authentic,' 'Authenticity Guaranteed,' and detail your verification process where appropriate. This builds immense trust.
• •Speak the Language of Exclusivity (Without Alienating): Use terms like 'rare find,' 'limited release,' 'sought-after,' 'grail' to highlight the special nature of your items. Balance this with clear, direct language so it remains accessible.
• •Maintain Confidence and Authority: Position SaruGeneral as the expert. Share knowledge about brands, product history, or market value subtly within product descriptions or content to reinforce this. Avoid hesitant language.
• •Be Direct and Transparent: Especially with product information, pricing (where applicable for general items vs. sourced items), and shipping. For sourced items, be clear about the process. This directness is appreciated by knowledgeable consumers.
• •Adapt to the Platform, But Keep the Core Voice: While TikTok content can be more energetic and trend-driven, the underlying message of authenticity, exclusivity, and expertise should still resonate. Instagram can be more visual and direct with drop announcements. The website can carry more detailed authoritative content (like the 'About Us' and authenticity pages). Consistency is key, even when the style shifts slightly.

Social Perception

Trusted Source for Authentic Goods, Go-To for Rare Finds, Good Customer Service, Niche & Specialist, Lesser-Known but Growing, Concerns (Minority View)

Copy Examples

• •Headline: Stop Searching. Start Owning. The Grails Are Here. Body: Tired of the endless hunt? SaruGeneral delivers the authentic, impossible-to-find streetwear and luxury you’ve been chasing. Verified authentic. Discreetly sourced. Your collection is waiting.
• •Headline: Authenticity Isn't A Buzzword. It's Our Bond. Body: Every stitch, every logo, every time. At SaruGeneral, our decade of expertise means you shop with absolute confidence. We don’t just sell rare pieces; we guarantee them.
• •Headline: Beyond The Drop: Secure The Legacy. Body: Trends fade. True value endures. SaruGeneral curates iconic streetwear and luxury that appreciates. Invest in authenticity. Own a piece of history.
• •Headline: Your Source. Our Passion. Global Finds, Delivered. Body: From coveted Supreme drops to vintage Bape, if it’s on your list, it’s on our radar. Need something specific? Our sourcing experts are ready. Experience the SaruGeneral difference.
• •Headline: Level Up Your Resell Game. Wholesale Heat Incoming. Body: Unlock access to SaruGeneral’s vault of authentic, high-demand streetwear and luxury. Curated wholesale boxes designed for maximum profit and zero stress. Stock true exclusivity.