Brand Tone

Joyful, empowering, passionate, creative, and vibrant.

Brand Values

• •Joy and Positivity
• •Female Empowerment
• •Sustainability and Ethical Responsibility
• •Quality and Craftsmanship
• •Versatility and Practicality
• •Inclusivity in sizing

Best Practices

• •Emphasize the brand's origin story and the 'designed for joy' philosophy.
• •Highlight the all-female design team in Scotland to reinforce female empowerment.
• •Continuously communicate the commitment to sustainability and ethical practices.
• •Showcase the quality and craftsmanship of the in-house designs.
• •Promote the versatility and practicality of the clothing for modern, everyday life.

Social Perception

Positive perception of style and quality, responsive service, growing recognition, and appreciation for the brand's commitment to sustainability.

Copy Examples

• •Designed for joy: Clothing that brings happiness to your everyday.
• •Joy In Every Stitch: Experience the passion and creativity woven into every piece.
• •Timeless and ageless pieces designed by women for women, empowering confidence in every wear.
• •Discover our Sarta Naturale line: Sustainably sourced natural fiber clothing for a guilt-free wardrobe.
• •From our Glasgow-based team to your wardrobe, experience in-house designs crafted for modern, everyday life.