Brand Tone

Vibrant & Cheerful, Relaxed & Casual, Accessible & Inclusive, Inspiring & Escapist, Helpful & Informative

Brand Values

• •Variety & Choice
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Joy & Self-Expression
• •Body Positivity

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality (e.g., "The Fun-loving Travel Companion," "The Stylish Beachcomber Friend"), key descriptive words (e.g., vibrant, breezy, joyful, effortless, inclusive), and words/phrases to avoid (e.g., overly formal, technical jargon, exclusive language).
• •Focus on "Feel-Good" Language: Use words that evoke positive emotions, relaxation, and the joy of travel or leisure. Think about how the products make customers *feel* (e.g., confident, carefree, beautiful, comfortable).
• •Be Visually Descriptive (but concise): Since the products are colorful and patterned, use evocative adjectives that paint a picture. However, keep web and social media copy relatively brief and easy to scan. Let the images do a lot of the talking, and let the copy enhance them.
• •Maintain Inclusivity in Language: Consistently use welcoming and inclusive language. When mentioning sizes, do so matter-of-factly and positively. Ensure imagery and copy reflect diversity where possible.
• •Keep it Conversational and Approachable: Use a friendly, slightly informal tone as if talking to a friend about their upcoming holiday or a great new find. Use contractions (it's, you're), occasional emojis where appropriate (especially on social media), and direct address ("you," "your").

Social Perception

Go-to for Sarongs & Beachwear, Affordable & Good Value, Visually Appealing Products, Reliable for Holiday/Summer Wardrobe

Copy Examples

• •Headline (Website Banner): "Dive into Color! ☀️ Your Perfect Sarong Awaits. Shop New Arrivals & Sunshine Styles."
• •Social Media Post (Instagram/Facebook): "Beach days just got brighter! ✨ Our new collection of handmade rayon sarongs has landed, featuring every color of the rainbow. Find your bliss, from size S to XXXL! #SarongHut #BeachVibes #SummerStyle #HandmadeSarong #PlusSizeFashion"
• •Product Description Snippet (for a floral kaftan): "Float through your sunny days in our Breezy Floral Kaftan. Lightweight, vibrant, and oh-so-comfy, it's your go-to for instant vacation mode. Available in a range of sizes because everyone deserves to feel fabulous!"
• •Email Subject Line (for a sale): "🌈 Splash of Savings! Up to 40% Off Your Favourite Sarongs & Kaftans!"
• •"About Us" Snippet (Website): "At Sarong Hut, we believe every day should feel like a getaway. That's why we bring you a vibrant world of beautiful sarongs, breezy kaftans, and resort wear, designed to make you feel amazing wherever the sun takes you. From handcrafted details to inclusive sizes, we're here to add a splash of joy to your wardrobe."