Brand Tone

Passionate, Personal & Relatable, Authentic & Trustworthy, Educational & Informative, Elegant & Sophisticated, Warm & Engaging

Brand Values

• •Authenticity
• •Heritage & Tradition
• •Storytelling
• •Quality Craftsmanship
• •Customer Connection & Community
• •Empowerment (implied)
• •Passion for Sarees

Best Practices

• •Embrace Storytelling: Every piece of copy, from a short caption to a product description, should aim to tell a small part of a larger story – be it about the weave, the artisan, the tradition, or how the saree makes one feel.
• •Maintain a Personal Voice (Shanmugapriya's Persona): Even if multiple people write copy, it should consistently reflect Shanmugapriya's passion, warmth, and expertise. Use "I" and "we" to foster connection.
• •Educate and Inform: Weave in details about the fabric, technique, origin, or cultural significance. This reinforces the brand's authority and the value of the products.
• •Use Evocative and Sensory Language: Describe the feel of the fabric ("drapes like a dream," "softest mul cotton"), the visual appeal ("vibrant hues," "intricate motifs"), and the emotions connected ("a legacy you wear," "a canvas of devotion").
• •Foster Community and Engagement: Write copy that invites interaction. Ask questions, encourage sharing, and respond to comments personally to reinforce the community aspect of the brand. Use inclusive language like "Saree Sister" or "fellow saree lovers."

Social Perception

Respected Curator, Go-to for Unique Pieces, Personal Shopper Experience, Educational Resource, Community Hub, Reliable

Copy Examples

• •Unveiling 'Mayura', a Kanjivaram that dances with tradition. ✨ Each thread whispers tales of ancient looms, woven with pure zari and the dreams of our master weavers. Imagine the rustle of this silk, a melody passed down through generations. This isn't just a saree; it's a legacy you wear. DM us to make her yours and let your Saree Story begin. #SareeStory #KanjivaramLove #HandloomHeritage #NewCollection #WearableArt
• •More than just six yards of fabric, it's a Saree Story waiting to unfold. ❤️ At Saree Story, we journey through India's rich weaving traditions to bring you handpicked treasures, each with its own soul and narrative. Join Shanmugapriya as she shares her passion and helps you discover the perfect saree that speaks to *you*. Explore our collection: [Link to website] #SareeStory #IndianHandlooms #TraditionalWeaves #AuthenticSarees #Shanmugapriya
• •The 'Vana Devi' Kalamkari: Hand-painted by skilled artisans, this saree is a canvas of devotion. The intricate strokes narrate ancient forest lores, each motif a testament to patience and artistry. Crafted from the softest mul cotton, it drapes like a dream, carrying the essence of nature and tradition. Own a piece of history, a wearable masterpiece that tells your unique Saree Story. Learn more about its journey from loom to you. #SareeStory #KalamkariArt #HandpaintedSaree #ArtisanCrafted #EthicalFashion
• •🎥 New Video: Unlocking the Secrets of a Banarasi Brocade with Shanmugapriya! *(Email Body Snippet):* Hello Saree Sister! Ever wondered what makes a Banarasi truly timeless? Join me in our latest YouTube video as I delve deep into the exquisite world of Banarasi brocades – from identifying authentic weaves to styling them for a touch of royal elegance. Let's share the story together! Watch now: [Link to YouTube] Warmly, Shanmugapriya & The Saree Story Team.
• •*(Visual: Shanmugapriya holding two different silk sarees)* Which Saree Story speaks to you today? ✨ [Poll: Earthy Tussar vs. Vibrant Silk Cotton] Tap to vote! I'll share the story behind the winner later today! 😉 #SareeStory #Interactive #ChooseYourSaree #SilkLove #HandloomDaily