Brand Tone

Passionate & Enthusiastic, Artisanal & Quality-Focused, Educational & Appreciative, Sophisticated & Gourmet, Friendly & Approachable, Curiosity-Driven

Brand Values

• •Authenticity
• •Quality
• •Tradition & Heritage
• •Health & Nutrition
• •Customer Experience
• •Discovery & Exploration
• •Sustainability

Best Practices

• •Embrace Storytelling: Weave in the narrative of Portuguese tradition, the founder's passion, and the journey of the products. Every can has a story.
• •Use Sensory and Evocative Language: Describe flavours, textures, and the origin with words that transport the customer (e.g., "sun-drenched coasts," "ocean's bounty," "vibrant vintage packaging").
• •Highlight Quality and Craftsmanship: Consistently refer to terms like "hand-selected," "artisanal," "traditional methods," and "premium quality" to reinforce the brand's commitment.
• •Educate and Inspire: Share interesting facts about the products, their health benefits, and offer recipes or serving suggestions to engage the audience beyond a simple purchase.
• •Maintain a Warm and Passionate Voice: Whether it's a product description or a social media post, let the enthusiasm for Portuguese culinary heritage shine through, making the brand feel personal and authentic.

Social Perception

Positive Product Experience, Appreciation for Quality & Origin, Niche Appeal, Trustworthy, Baltic Focus

Copy Examples

• •Headline: Discover Portugal's Hidden Gems, One Tin at a Time. Body: Forget what you thought you knew about canned fish. At Sardinele, we bring you hand-selected Portuguese sea treasures, crafted with generations of tradition and bursting with authentic flavour. Unwrap a story of the sea.
• •Social Media Post: Fuel your well-being with the pure taste of the Atlantic. Our premium sardines aren't just delicious; they're packed with Omega-3s and natural goodness. Elevate your everyday meals with a touch of Portuguese sunshine and a wave of health. #Sardinele #PortugueseDelicacy #HealthyEating #Omega3 #ArtisanalFood
• •Product Description Snippet: "Each can of [Brand Name] sardines is a testament to Portuguese artisanship. Hand-packed and preserved in the finest [olive oil/sauce], these aren't just sardines – they're an experience. Savour the tradition."
• •Email Subject: Olá! A Taste of Lisbon Awaits You... Email Body (excerpt): "Remember that feeling of discovering something truly special? That's what inspired us to create Sardinele. We journeyed through Portugal, from bustling Lisbon markets to quiet coastal villages, to find the most exquisite tinned seafood. Now, we're thrilled to share these flavourful stories with you." [Inspired by founder's story, 5]
• •Website Banner: More Than Just Fish. It's a Portuguese Tradition. Explore our curated collection of gourmet canned seafood and awaken your palate to the true wonders of the sea.