Tono de Marca

personal, passionate, and encouraging

Valores de Marca

• •Individuality and Self-Expression
• •Passion and Artistry
• •Quality and Accessibility
• •Modern & Trendy Design

Mejores Prácticas

• •Lead with Passion and Personality: Always infuse the copy with the brand's core passion for art and self-expression. Use a warm, personal, and encouraging tone.
• •Tell the "Handmade" Story: Emphasize the craftsmanship and the fact that each piece is designed and created with care. This reinforces the values of quality and artistry.
• •Center the Customer's Individuality: Frame the jewelry not just as a product, but as a tool for the customer to express their unique style and feel good about themselves.
• •Leverage Social Proof Authentically: Use real customer reviews and testimonials that highlight the product quality and excellent service. Mentioning the founder by name in communications can enhance the personal touch customers already appreciate.
• •Maintain a Consistent Voice Across All Platforms: Whether on TikTok, Instagram, or the website, the voice should remain consistent—welcoming, stylish, and focused on personal connection. The language should be accessible and inspiring.

Percepción Social

overwhelmingly positive. Highly regarded for high-quality and beautiful products, excellent customer service, positive purchase experience, and high customer satisfaction.

Ejemplos de Copy

• •Your Style, Reimagined. Stop searching, start expressing. Our new collection is here to give your look that unique touch you've been looking for. Handcrafted with passion, designed for you. Tap to explore.
• •The One You'll Never Take Off. Meet the piece everyone is falling for. Effortlessly chic and endlessly versatile, it’s more than jewelry—it's a part of your story. See why it's a 5-star favorite.
• •From a Dream to Your Jewelry Box. It all started with a passion for art and a simple belief: everyone deserves to shine. Our founder, Sapir, handcrafts each piece so you can find that personal touch that feels like you. This isn't just a brand; it's a community built on style and self-love.
• •"I'm Addicted!" - Racheli, S. Don't just take our word for it. Our customers say our handmade pieces and personal service are a 'perfect 10.' Join the Sapirz family and find your new favorite accessory today. Fast shipping and smiles guaranteed.
• •Don't Just Follow Trends. Set Them. Discover handcrafted jewelry that's as unique as you are. Shop our latest arrivals and find your signature touch.