Brand Tone

Enthusiastic, family-oriented, trustworthy, and community-focused. Proud of Israeli design and focused on customer satisfaction.

Brand Values

• •Child Development & Creativity
• •Quality and Durability
• •Family Time and Connection
• •Customer Satisfaction & Trust
• •Israeli Innovation
• •Social Responsibility

Best Practices

• •Use enthusiastic adjectives like "amazing," "cool," "fantastic" when appropriate, reflecting customer language.
• •Incorporate social proof: Weave in phrases or sentiments from positive customer reviews to build trust and relatability (e.g., "Join thousands of happy families," "Parents agree it's a game-changer!").
• •Highlight the product's versatility and encourage imaginative play ideas in copy.
• •Emphasize the developmental benefits for children, such as fostering creativity and motor skills.
• •Address the investment aspect by highlighting the product's durability and long-term value.

Social Perception

A high-quality, fun, and beneficial addition to a home with children. A valuable investment that solves problems for parents and provides good customer service.

Copy Examples

• •"See why thousands of families are calling Sapappy a game-changer for playtime!"
• •"Unleash your child's imagination with our modular play sofa – the possibilities are endless!"
• •"Sapappy: Where quality meets creativity. Designed in Israel, loved by families worldwide."
• •"Give the gift of active play! Sapappy helps kids develop creativity, motor skills, and social skills – all while having a blast!"
• •"Join our Sapappy family! Share your creations and inspire others to build, play, and imagine."