Brand Tone

Festive, Joyful, Enthusiastic, Encouraging, Helpful, Informative, Inclusive, Traditional, Direct (in product listings), Sales-Oriented

Brand Values

• •Celebration of Christmas Spirit
• •Creativity and Personal Expression
• •Quality and Variety
• •Customer Engagement
• •Creating a Magical Atmosphere
• •Family Bonding

Best Practices

• •Embrace the Festive Spirit Year-Round (in planning, if not always in active promotion): While the peak is Christmas, maintain a vocabulary of joy, wonder, and celebration in all communications. Think about how the products bring happiness.
• •Use Evocative and Sensory Language: Words like "sparkling," "dazzling," "magical," "glowing," "cozy," and "festive" help paint a picture and reinforce the brand's enchanting nature.
• •Maintain an Encouraging and Inclusive Voice: Address customers as fellow Christmas enthusiasts. Offer tips and inspiration that cater to various tastes and levels of decorating ambition, from simple touches to grand displays.
• •Incorporate Storytelling: Share the stories behind traditions (like Christmas crackers, as seen in their blog), or encourage customers to share their own decorating stories and memories. This builds connection and emotional resonance.
• •Be Visually Consistent with Tone: Ensure that the imagery and design used across the website and social media complement the festive, joyful, and high-quality tone of the copy. The visual elements should reinforce the magic the words describe.

Social Perception

To be perceived as a go-to destination for festive lighting and decorations, fostering a sense of wonder and Christmas cheer. Aiming to reach a broader European customer base. Fostering a positive, interactive community around the brand.

Copy Examples

• •Headline: Make This Christmas Unforgettable! ✨ Explore Santa's dazzling collection of lights and let your home shine with festive magic.
• •Social Media Post: Dreaming of a winter wonderland right at your doorstep? ❄️ Our LED motifs and string lights are here to turn that dream into a sparkling reality! Get inspired and share your creative decorating ideas with us! #SantasLightShop #ChristmasMagic #HolidayDecor
• •Product Description Snippet (for LED Icicle Lights): Create a breathtaking frosty cascade with our stunning LED Icicle Lights! Energy-efficient and brilliantly bright, they're perfect for eaves, railings, or anywhere you want to add a touch of elegant winter sparkle. Easy to install, so you can spend less time setting up and more time enjoying the festive glow!
• •Email Subject Line: Psst... Santa's Secret to the Most Magical Christmas Lights is Inside! 🎅
• •Blog Post Intro: There's nothing quite like the warm, inviting glow of Christmas lights to fill your home with cheer. This year, let's explore how to take your festive decorations to the next level, creating those picture-perfect moments that will be cherished for years to come. Read on for Santa's top tips!