Brand Tone

Traditional, Authentic/Genuine, Passionate, Trustworthy/Reliable, Community-Oriented/Local

Brand Values

• •Quality
• •Tradition
• •Animal Welfare
• •Naturalness
• •Family & Heritage
• •Transparency

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in the narrative of generational farming, tradition, and the family's passion. Use phrases that evoke a sense of history and continuity.
• •Prioritize "Quality" and "Natural" Keywords: Regularly use terms like "top quality," "premium," "natural feed," "0 km," and "animal welfare" to reinforce these core values in all communications.
• •Maintain a Respectful and Direct Voice: Address customers with a tone that is grounded, honest, and informative, reflecting the straightforward nature of a trusted local farmer. Avoid overly trendy or slang language.
• •Focus on Sensory Details and Authenticity: When describing products, use language that appeals to the senses (e.g., "tender, flavourful beef," "artisanally cured salumi") and emphasizes the genuine, non-industrial nature of the food.
• •Local Connection: Where appropriate, highlight the connection to Trontano and the Piedmont region, reinforcing the "local" and "0 km" aspects, fostering a sense of community and traceability.

Social Perception

Customers likely perceive them as a provider of high-quality, fresh, and ethically raised meat. They would appeal to consumers who prioritize supporting local businesses, traditional farming methods, and animal welfare. The lack of a strong, easily discoverable online social footprint (beyond their website) might mean their current perception is primarily local and built through word-of-mouth or direct experience with their farm shop.

Copy Examples

• •Azienda Agricola Santa Grazia: Generations of Passion, Generations of Flavour. From our pastures in Trontano to your table. We've been raising Piedmontese cattle and pigs with the same dedication for generations, ensuring every cut is a testament to quality and tradition. Taste the difference that natural, local farming makes.
• •The True Taste of Piedmont. Zero Kilometres, 100% Santa Grazia Quality. At Azienda Agricola Santa Grazia, we believe in the purity of flavour that comes from home. Our animals are raised on natural feeds, with space to thrive. Visit our farm shop for the freshest beef, pork, and artisanal salumi – a genuine taste of our land.
• •More Than Just Meat. It's a Family Promise. For us, farming isn't just a business; it's our heritage. Azienda Agricola Santa Grazia is committed to animal welfare and time-honoured methods. Experience the care in every bite. Quality meat, direct from our family to yours.
• •Know Your Farmer, Know Your Food. Discover Santa Grazia. In a world of unknowns, choose the certainty of quality. At Azienda Agricola Santa Grazia, we're proud to offer direct sales of our premium Piedmontese beef and pork. Raised with respect, prepared with passion.
• •Savour the Tradition: Artisanal Meats from Azienda Agricola Santa Grazia. Experience the rich, authentic flavours of meticulously prepared meats and salumi. Our commitment to traditional practices and the well-being of our animals means superior taste and quality you can trust. Visit us in Trontano.