Brand Tone

Authentic & Rooted, Passionate & Appreciative, Welcoming & Inspiring, Artisanal & Traditional, Personal & Story-driven

Brand Values

• •Celebration of Indian Heritage
• •Authenticity
• •Craftsmanship
• •Quality
• •Creativity & Self-Expression
• •Passion for Textiles

Best Practices

• •Embrace Storytelling: Consistently weave narratives around the origin of the fabrics, the artisans, the traditional techniques, and the potential for customers to create something meaningful. Remind them that 'every piece of fabric tells a story'.
• •Use Warm and Evocative Language: Employ words that convey passion, craftsmanship, tradition, and creativity. Terms like 'handcrafted,' 'artisanal,' 'heritage,' 'vibrant,' 'intricate,' 'soulful,' and ' lovingly made' align with the established tone.
• •Maintain a Respectful and Appreciative Tone: Always speak of Indian culture, traditions, and artisans with respect. Highlight the value and skill embedded in the products.
• •Focus on Empowerment and Creativity: Frame the fabrics not just as products, but as tools for customers' self-expression and creativity. Encourage their 'journey of creativity'.
• •Be Consistent Across All Platforms: Ensure that the language, tone, and core messages are harmonious across the website, social media posts, product descriptions, email marketing, and any customer service interactions. Regularly revisit the 'About Us' narrative and brand values to stay aligned.

Social Perception

Perceived positively as a source of beautiful, authentic Indian fabrics. Customers show interest in the products and appreciate the aesthetic. The brand's narrative indicates a positive reception among its target audience.

Copy Examples

• •Namaste! ✨ Unveiling our latest treasure – exquisite Ajrakh block prints, handcrafted with love by artisans from the heart of Gujarat. Each yard tells a story of tradition, patience, and vibrant artistry. Ready to weave your own narrative? Explore the collection and let your creativity blossom. #SanskrutiStore #YardsOfTradition #HandmadeWithLove #IndianTextiles #CreateYourStory
• •Discover the Soul of India, One Thread at a Time. At Sanskruti Store, we bring you meticulously handpicked, artisanal fabrics that carry the legacy of Indian craftsmanship. Begin your journey of self-expression today. Shop Yards of Tradition.
• •Immerse yourself in the timeless allure of Kalamkari. This stunning pure cotton fabric, adorned with intricate hand-painted motifs, is a testament to an ancient art form. Feel the soft touch, admire the detailed patterns, and imagine the unique garment you'll bring to life. Every inch is a masterpiece, waiting for your creative touch.
• •A Gift from Our Loom to Your Creative Hands! ✨ For a limited time, enjoy [Discount Percentage]% off our cherished collection of handloom cottons. Experience the joy of designing with fabrics that are rich in heritage and lovingly made. Don't just wear a garment, wear a story. Shop now and let your imagination soar!
• •Sanskruti Store: Your gateway to India's finest handmade fabrics. 🇮🇳 We meticulously source traditional textiles, from vibrant handblock prints to elegant weaves, empowering you to create and express. Every fabric tells a story. What will yours be? ✨ #YardsOfTradition