Brand Tone

Expert & Authoritative, Helpful & Educational, Caring & Empathetic, Solution-Oriented & Innovative, Direct & Encouraging

Brand Values

• •Experience & Expertise
• •Quality & Efficacy
• •Holistic Approach
• •Empowerment & Self-Help
• •Non-Invasive Solutions
• •Innovation

Best Practices

• •Lead with Expertise: Always ground claims in the 40+ years of experience and the professional development of Sanotape® and the SB-01-Concept. Use phrases like "Expert-developed," "Clinically experienced," "Trusted by therapists."
• •Educate and Empower: Frame content to be informative and helpful. Explain the "how" and "why" behind the product and related health tips. Encourage users to take an active role in their well-being.
• •Maintain a Caring, Empathetic Voice: Acknowledge the user's potential pain, discomfort, or self-consciousness. Use language that shows understanding and offers a supportive solution (e.g., "regain confidence," "live more comfortably").
• •Focus on Solutions and Benefits, Not Just Features: While mentioning the tape's thinness or material is important, always tie it back to user benefits like "barely noticeable comfort," "pain-free movement," or "visibly reduced scarring."
• •Be Direct and Action-Oriented (especially on social media): Use clear calls to action. Encourage engagement and make it easy for users to find information or purchase products. Keep the language accessible and avoid overly technical jargon where possible, or explain it clearly. On platforms like TikTok, a more direct, energetic, and concise style is effective.

Social Perception

Trusted Expert, Effective Product (for many), Helpful Resource, Some Skepticism/Mixed Reviews, Community

Copy Examples

• •Headline: Tired of Scars Dictating Your Confidence? Discover Sanotape® - The Expert-Developed Solution. Body: For over 40 years, RehaExperte Steffen Barth has helped people reclaim their well-being. Sanotape®, born from decades of clinical experience, offers a gentle, non-invasive way to visibly reduce scars and improve skin health. Take control of your recovery. Try Sanotape® today.
• •Social Media Post (Image: Before/After scar): See the Sanotape® Difference! Developed with 40 years of rehab expertise, our ultra-thin tape supports your skin's natural healing. No medication, just targeted relief and visible results. Learn more and start your journey to smoother skin. #Sanotape #ScarTreatment #RehaExperte #SkinHealth
• •Product Page Snippet: Experience the Sanotape® Advantage: Developed by experts, loved by users. Our innovative tape is designed for maximum comfort and effectiveness in scar therapy and pressure point relief. Based on the holistic SB-01-Concept, we focus on the cause, promoting your body's own healing power.
• •Email Subject: A Tip from the RehaExperte: Unlock Your Body's Healing Potential Email Body: Dealing with discomfort or a troublesome scar? As the RehaExperte, I believe in empowering you with effective, non-invasive solutions. Sanotape® is designed to work with your body, providing gentle support for noticeable results. Explore our expert guides and see how Sanotape® can help you live more comfortably.
• •Short Video Ad Script (TikTok/YouTube Short - fast-paced, direct): (Visual: Steffen Barth demonstrating tape application) Voiceover (Energetic, helpful): "Stop letting that old injury or scar hold you back! I'm RehaExperte Steffen Barth. This is Sanotape®. Developed from 40 years of know-how. Easy to use, works with your body. Get back to living! Try Sanotape® – your partner in recovery!" (Text overlay: Sanotape-shop.com | Expert Developed | Feel the Difference)