Brand Tone

informative, trustworthy, and health-conscious

Brand Values

• •Quality
• •Efficacy
• •Natural & Pure
• •Sustainability
• •Transparency & Trust
• •Health & Wellbeing

Best Practices

• •Educate, Don't Just Sell: Focus on providing valuable information about the benefits of the ingredients and how they contribute to overall health. Use clear, concise language that is easy for the average consumer to understand, while still conveying scientific backing.
• •Emphasize Quality and Purity: Consistently highlight the Norwegian origin, the quality of raw materials, and any certifications (like Friend of the Sea). Use words like "premium," "pure," "natural," and "high-quality."
• •Maintain a Trustworthy and Professional Voice: Avoid overly casual language or unsubstantiated claims. Back up statements with references to the specific benefits of ingredients like EPA.
• •Be Benefit-Oriented: Clearly articulate how the products can improve the customer's life – focusing on aspects like better sleep, increased energy, reduced inflammation, etc.
• •Showcase Customer Experiences (Authentically): Integrate genuine customer testimonials and reviews that reinforce the brand's values and product efficacy. Respond to reviews and questions professionally and helpfully across all platforms.

Social Perception

Customers generally perceive SanOmega as a provider of high-quality, effective supplements. The taste of the Omega-3 oils is often praised. The brand is seen as trustworthy due to its focus on natural ingredients and Norwegian origin.

Copy Examples

• •Headline: Invest in Your Cellular Health with SanOmega. Body: "Harnessing the purity of Norwegian waters, SanOmega delivers premium Omega-3 supplements rich in EPA, designed to support your body's natural balance. Experience the difference quality ingredients make. Strength to every cell."
• •Headline: Why EPA Matters: The SanOmega Advantage. Body: "Not all Omega-3 is created equal. SanOmega focuses on high-EPA formulations, scientifically shown to play a key role in managing inflammation and promoting overall wellness. Discover our targeted solutions for a healthier you."
• •Headline: Taste the Purity. Feel the Benefits. Body: "Tired of unpleasant fish oil aftertaste? SanOmega's premium oils offer a clean, refreshing citrus flavor without compromising on potency. Support your journey to optimal health with a supplement you'll actually enjoy taking."
• •Headline: Sustainably Sourced, Expertly Formulated. Body: "At SanOmega, we believe in health for both you and our oceans. Our Friend of the Sea certified Omega-3 is sourced responsibly, ensuring you receive the purest, most effective nutrients nature has to offer. Choose SanOmega for quality you can trust."
• •Headline: Beyond Omega-3: Your Partner in Holistic Wellness. Body: "From vital minerals to supportive probiotics, SanOmega offers a comprehensive range of supplements to address your unique health needs. Explore our natural solutions and empower your body from within."