Brand Tone

Elegant & Sophisticated, Artistic & Appreciative of Craftsmanship, Aspirational & Exclusive, Confident & Refined

Brand Values

• •Heritage & Tradition
• •Quality & Excellence
• •Elegance & Timelessness
• •Artistry & Creativity
• •Exclusivity & Luxury

Best Practices

• •Develop a Brand Lexicon: Create a list of approved words and phrases that align with "elegant," "handcrafted," "luxury," and "heritage" (e.g., "artisanal," "bespoke," "regal," "refined," "heirloom"). Conversely, list words to avoid (e.g., "cheap," "trendy," "basic," overly casual slang).
• •Focus on Storytelling: Instead of just listing product features, weave narratives around the inspiration, the craftsmanship, the artisan, or the occasion the garment is suited for. This adds depth and emotional connection, reinforcing the luxury and artistic values.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy directly complements the high-quality, elegant visuals used on the website and social media. If the imagery is luxurious, the language must be too.
• •Emphasize Exclusivity & Detail: Use language that highlights the unique aspects, the limited nature (if applicable), the meticulous attention to detail, and the fine materials. This justifies the "luxury" and "couture" labels.
• •Refined Call to Actions (CTAs): Even CTAs should reflect the brand's sophistication. Instead of generic "Shop Now," consider phrases like "Discover the Collection," "Explore Artistry," "Experience Sanjh Co," or "Adorn Yourself."

Social Perception

Emerging Brand with Niche Appeal projecting an image of luxury, quality, and authenticity.

Copy Examples

• •Discover Sanjh Co: Where timeless Indian artistry meets contemporary elegance. Each handcrafted piece tells a story of heritage and luxury, designed for the discerning woman who wears her story with grace. Explore our exclusive Pret & Couture collections.
• •Elegance personified. Our [Product Name] Lehenga, meticulously handcrafted with [mention specific craft/embroidery], is more than an outfit – it's an heirloom in the making. Embrace the artistry of Sanjh Co.
• •Introducing 'The Mehr Collection' by Sanjh Co. Inspired by [mention inspiration], each garment is a symphony of intricate details and luxurious fabrics, designed to make your moments unforgettable. Experience handcrafted luxury.
• •The soul of India, woven into every thread. At Sanjh Co, we cherish the art of handcrafted elegance. What traditions inspire your style? #SanjhCo #LuxuryEthnicWear #IndianCouture #HandcraftedLuxury
• •Sanjh Co: Weaving heritage into modern luxury. Our commitment is to exquisite craftsmanship and timeless design, creating ethnic wear that celebrates the essence of you.